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Category: Marketing

Targeting Qualified Leads Across Their Most Preferred Channels of Communication: Key to Successful Prospecting

Targeting Qualified Leads Across Their Most Preferred Channels of Communication: Key to Successful Prospecting

The market today is abuzz with new-age customer prospecting technologies and platforms, but choosing...

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Top Skills B2B Marketers should possess in 2021

Top Skills B2B Marketers should possess in 2021

We live in a world of Buyer’s market. Gone are the days when people waiting for monthly grocer...

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Event Marketing is Not Dead; It’s Simply Gone Virtual

Event Marketing is Not Dead; It’s Simply Gone Virtual

For the success of any new business or product, it is essential to run an effective marketing campai...

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How to Drive Engagement on Social Media and Not be Too Pushy

How to Drive Engagement on Social Media and Not be Too Pushy

“Hey, Elon Musk! Need a personal assistant? You seem pretty busy.”  This is how Upwork...

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Grow a Strong Newsletter Subscriber Base with These Foolproof Tips

Grow a Strong Newsletter Subscriber Base with These Foolproof Tips

Despite the emergence of new marketing channels over the years, email remains a force to reckon with...

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Learn About the Five Most Common Types of Customer Segmentation

Learn About the Five Most Common Types of Customer Segmentation

It is no secret that B2B marketers require quick, clean, and actionable insights to conduct business...

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Virtual Events are GROWTH Accelerators in 2021

Virtual Events are GROWTH Accelerators in 2021

Even in their wildest dreams, nobody could have imagined a pandemic of this magnitude, breaking at t...

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Data Intelligence For Automotive Industry

Data Intelligence For Automotive Industry

Data intelligence is the cornerstone of every successful marketing and outreach campaign. No matter ...

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Cross Channel Marketing: What is It?

Cross Channel Marketing: What is It?

Consistency is the key to campaign success. However, in the current B2B landscape, customer experien...

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TAM Analysis: A guide

TAM Analysis: A guide

From being mere places of exchange to being a global phenomenon, the market has gone through a myria...

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