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Category: Email Marketing

Use Lake B2B’s email marketing strategies to plan your email marketing, tele marketing and direct marketing campaigns & increase your ROI like never before.

Address your Email Deliverability Issue, Pronto!

Address your Email Deliverability Issue, Pronto!

  Is improving email deliverability on top of your business agenda for 2017? Do you believe tha...

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Effective Email Marketing Methods for K12 Education Industry

Effective Email Marketing Methods for K12 Education Industry

In recent times there has been a humongous change in the education industry due to rapid technologic...

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7 Tactics to Perfect Email Marketing Infrastructure

7 Tactics to Perfect Email Marketing Infrastructure

Is your email marketing infrastucture up-to-date? Are your emails getting to your customers inbox? W...

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How to Determine Right Frequency for Email Marketing Campaigns

How to Determine Right Frequency for Email Marketing Campaigns

How many are too many? In email marketing, the frequency of emails is an important aspect of your ca...

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Use this Email Calendar to Know the Best Time to Promote Your Medical Supplies

Use this Email Calendar to Know the Best Time to Promote Your Medical Supplies

One of the biggest drivers of the US healthcare industry is the increase in aging population, typica...

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Here’s an Email Marketing Campaign Planner to Improve Your ROI

Here’s an Email Marketing Campaign Planner to Improve Your ROI

With new digital marketing channels introduced, email marketing is still one of the channels that ge...

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5 Email Marketing Strategies to Increase Open and Click-Through Rates

5 Email Marketing Strategies to Increase Open and Click-Through Rates

So you may have just acquired a big list or spent years growing it organically? That is just the fir...

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Generate $36 on Every $1 Spent on Sending an Email. Know Your Email Marketing ROI

Generate $36 on Every $1 Spent on Sending an Email. Know Your Email Marketing ROI

For every $1 spent, email has an average ROI of $36 Subscriber segmentation is the most effective ca...

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Don’t Sell, Tell In Subject Lines. For Better Open Rates in Email Marketing

Don’t Sell, Tell In Subject Lines. For Better Open Rates in Email Marketing

Consider this. You’ve spent days and weeks tweaking your email campaign, so that it sounds perfect...

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5 Content Management Tips for Your Next Email Marketing Newsletter

5 Content Management Tips for Your Next Email Marketing Newsletter

While others are enjoying a late morning on a bleak Saturday, you are somewhere chalked to the block...

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