Data Management
Email Marketing
Market Research
Marketing
Healthcare Marketing
Data Management

Category: Email Marketing

Use Lake B2B’s email marketing strategies to plan your email marketing, tele marketing and direct marketing campaigns & increase your ROI like never before.

6 Essential Pillars of a B2B Marketing strategy for a professional services firm

6 Essential Pillars of a B2B Marketing strategy for a professional services firm

When your company manufactures products to sell, a big advantage you have in its marketing is that y...

Read Now
4 Ways to Use Email Marketing Effectively With Other Digital Marketing Channels

4 Ways to Use Email Marketing Effectively With Other Digital Marketing Channels

The number of options available to a digital marketer have increased manifold today. Apart from the ...

Read Now
Do’s & Don’ts of Using Email Append Service

Do’s & Don’ts of Using Email Append Service

From older businesses relying solely on the postal address to enterprises looking to append or updat...

Read Now
Steps to maintain Data prior to Email Appending

Steps to maintain Data prior to Email Appending

Maintaining data prior to email appending holds the key for an effective data appending campaign. By...

Read Now
How do businesses benefit from Email Appending?

How do businesses benefit from Email Appending?

Businesses today are as much about communication as they are about sales. Successful business enterp...

Read Now
As your business grows, you will need multiple conditions and parameters for segmentation

As your business grows, you will need multiple conditions and parameters for segmentation

Let us say you open a burger kiosk near your home. You might start off by making 30 burgers a day, f...

Read Now
What email marketing metrics are the most meaningful for your business?

What email marketing metrics are the most meaningful for your business?

Digital marketers have so many weapons in their arsenals today. But of all those ways of promoting a...

Read Now
What parameters do you use to segment your email lists?

What parameters do you use to segment your email lists?

We spoke earlier of how important email marketing campaigns are to your overall digital marketing st...

Read Now
What email marketing metrics do you track?

What email marketing metrics do you track?

Any marketer would tell you that every activity they carry out is only as good as the results it bri...

Read Now
4 ways to increase your Email Deliverability Ratio

4 ways to increase your Email Deliverability Ratio

Email deliverability has a direct impact on your campaign ROI. How effective is your email deliverab...

Read Now