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Category: Data Management

Independence Day special: Lake B2B gives you 20% more reasons to Smile!

Independence Day special: Lake B2B gives you 20% more reasons to Smile!

This Fourth of July, Independence Day, is the day you relax and pay attention to those things which ...

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Data is your core asset. Are you maintaining it with data cleansing?

Data is your core asset. Are you maintaining it with data cleansing?

Leave anything unattended for long, and you see it getting blighted sooner than you imagined. Simila...

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To those who want to use email appending – But can’t get started!

To those who want to use email appending – But can’t get started!

Email appending has been in the industry for some time now, yet many businesses are skeptical on usi...

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7 questions to ask your email appending service provider

7 questions to ask your email appending service provider

When you decide to give your business a relook, getting the best email appending service provider ...

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Canada takes a tough stand on email marketing, introduces CASL

Canada takes a tough stand on email marketing, introduces CASL

Just when businesses were getting comfortable with automated email marketing, automated social media...

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From a business feature to a necessity – Journey of data mining applications

From a business feature to a necessity – Journey of data mining applications

With evolving tools and data management systems, there is an enormous amount of information that get...

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Turn Your List into a Strategic Asset – List hygiene best practices

Turn Your List into a Strategic Asset – List hygiene best practices

If you had followed the recently concluded DMA2013 conference in Chicago, then it would be easy for ...

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Road Map to B2B Market Segmentation

Road Map to B2B Market Segmentation

Unlike B2C market segmentation, B2B segmentation requires a deeper analysis, and study. In this blog...

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