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Category: Data Management

Lake B2B is at DMA 2014, Data-Driven Marketing. Meet us at booth 1601B

Lake B2B is at DMA 2014, Data-Driven Marketing. Meet us at booth 1601B

Direct Marketing Association is one of the largest groups of data driven marketing professionals. DM...

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Data automation – not a solution in silo

Data automation – not a solution in silo

Automation tool seems like one of the saviors of this century, isn’t it? We have spoken about it a...

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Top 7 Benefits of Data Automation for Growing Companies

Top 7 Benefits of Data Automation for Growing Companies

As your company expands, the volume and complexity of your data multiply. Implementing data automati...

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Data automation – from piles of paper to lists of contacts

Data automation – from piles of paper to lists of contacts

It’s not too long ago that bigger organizations had their entire database based on pieces of paper...

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Independence Day special: Lake B2B gives you 20% more reasons to Smile!

Independence Day special: Lake B2B gives you 20% more reasons to Smile!

This Fourth of July, Independence Day, is the day you relax and pay attention to those things which ...

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Data is your core asset. Are you maintaining it with data cleansing?

Data is your core asset. Are you maintaining it with data cleansing?

Leave anything unattended for long, and you see it getting blighted sooner than you imagined. Simila...

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To those who want to use email appending – But can’t get started!

To those who want to use email appending – But can’t get started!

Email appending has been in the industry for some time now, yet many businesses are skeptical on usi...

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7 questions to ask your email appending service provider

7 questions to ask your email appending service provider

When you decide to give your business a relook, getting the best email appending service provider ...

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Canada takes a tough stand on email marketing, introduces CASL

Canada takes a tough stand on email marketing, introduces CASL

Just when businesses were getting comfortable with automated email marketing, automated social media...

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From a business feature to a necessity – Journey of data mining applications

From a business feature to a necessity – Journey of data mining applications

With evolving tools and data management systems, there is an enormous amount of information that get...

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