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Category: Data Management

Are you using these parameters yet for segmentation of prospects?

Are you using these parameters yet for segmentation of prospects?

When one is a digital marketer, it is easy to fall into falling in the trap of hoping that the same ...

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Relevant? Unique? Enough? Understanding the need for data enrichment and net new data

Relevant? Unique? Enough? Understanding the need for data enrichment and net new data

Anything to do with digital marketing has a set of data as its starting point. The success of any ca...

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Stop miscalculating the ROI; start enriching raw data for business

Stop miscalculating the ROI; start enriching raw data for business

Nearly 12% of revenue is lost due to duplication of raw data which has adverse effects on the ROI. D...

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Top 6 result-critical benefits with Data Enrichment

Top 6 result-critical benefits with Data Enrichment

Data enrichment has recorded a whopping 80% growth this year and what’s remarkable is that this ge...

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Data Segmentation is a pre-requisite for ABM Success

Data Segmentation is a pre-requisite for ABM Success

Most B2B digital marketers are adopting an ABM based approach nowadays, and they start off the proce...

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Data Governance gaps will lead to attacks and ransom. Can you afford this risk?

Data Governance gaps will lead to attacks and ransom. Can you afford this risk?

The corporate cockpit deals with collaborative data management and several gaps need to be addressed...

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What is your data governance strategy?

What is your data governance strategy?

Once you are ready to implement data governance, don’t jump right in. Devise a workable strategy f...

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Is Data Quality the same as Data Governance?

Is Data Quality the same as Data Governance?

Although often used interchangeably, data quality and data governance are two entirely different asp...

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How Data Segmentation Betters Your Lists’ Odds against “Inactive” Users

How Data Segmentation Betters Your Lists’ Odds against “Inactive” Users

  The constant movement of B2B professionals from field to field, and company to company makes ...

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Expert Speak: How Does Email Appending Exactly Work

Expert Speak: How Does Email Appending Exactly Work

  It is a question so frequently asked, and yet so misinterpreted. So, how does email appendin...

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