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Category: Data Management

Custom Data: Because Spray-and-Pray Doesn’t Work

Custom Data: Because Spray-and-Pray Doesn’t Work

In today’s digital era, the entire world is a simple click away on our phones. Owing to this surge...

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Hallmarks of a Competent B2B Data Provider

Hallmarks of a Competent B2B Data Provider

While the B2C business landscape is becoming more data-centric, the B2B world has always been driven...

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Change the Way You Think About Good Data

Change the Way You Think About Good Data

Whether it be healthcare, education, travel, finance, banking, or absolutely any industry, good cont...

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The Impact of Bad Data Hygiene on Business Revenue

The Impact of Bad Data Hygiene on Business Revenue

Marketers in every industry work with large contact databases that allow them to reach the right pro...

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Data Is the New Oil

Data Is the New Oil

For the past few centuries, oil was considered to be the most valuable resource, without which the i...

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Data Reseller – What You Need to Be One and Why the Scope is Sky-Rocketing

Data Reseller – What You Need to Be One and Why the Scope is Sky-Rocketing

Today, companies from all spheres of business generate tidal amounts of data during the course of th...

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The Role of Custom Data in Penetrating Highly Niche Markets

The Role of Custom Data in Penetrating Highly Niche Markets

Reaching a niche target audience requires niche marketing efforts. When it comes to customer and lea...

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Know Your Customers Personality with Social Media Appending

Know Your Customers Personality with Social Media Appending

85 points – every time a follower shared content through your paid campaign on LinkedIn 80 poi...

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Differentiate as a B2B Marketer and Reseller with 5 Top Notch Data Enrichment Strategies

Differentiate as a B2B Marketer and Reseller with 5 Top Notch Data Enrichment Strategies

As careers progress, companies transform and accounts migrate, customers and prospects data also cha...

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How the power of data can change your direct mail results

How the power of data can change your direct mail results

“Data will talk to you if you are willing to listen” famously said entrepreneur Jim Berg...

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