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Category: Data Management

Comprehensive Guide to Ideal Customer Profile (ICP) Active Leads

Comprehensive Guide to Ideal Customer Profile (ICP) Active Leads

Success in B2B marketing heavily relies on reaching and targeting the right audience. An important p...

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Revolutionizing B2B Marketing: LakeB2B’s Data Reseller Program

Revolutionizing B2B Marketing: LakeB2B’s Data Reseller Program

In the ever-evolving B2B marketing sector, which can be regarded as one of the most competitive, suc...

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The Importance of Data Cleansing and Enrichment in B2B Marketing

The Importance of Data Cleansing and Enrichment in B2B Marketing

In the ever-changing environment of B2B marketing, expert utilization of data is a prerequisite for ...

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Empowering Healthcare: The Role of Modern Data Architecture in Data Management Strategies

Empowering Healthcare: The Role of Modern Data Architecture in Data Management Strategies

In the fast-paced and data-intensive landscape of the healthcare industry, the role of modern data a...

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Data Enrichment Services: What is It and How Does It Work?

Data Enrichment Services: What is It and How Does It Work?

In the B2B landscape, data continues to remain at the forefront. But, what about data quality? Most ...

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B2B Lead Generation Strategies For Financial Companies: What You Need To Know

B2B Lead Generation Strategies For Financial Companies: What You Need To Know

From the IT services industry to the retail and manufacturing industry, every sector invests in B2B ...

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What Is Business Process Analysis And How Do You Use It?

What Is Business Process Analysis And How Do You Use It?

Regardless of the size or industry a company belongs to, it has several business processes that ensu...

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How Data Cleansing Strategy Improves Marketing ROI?

How Data Cleansing Strategy Improves Marketing ROI?

Marketing teams have a lot on their plate. While running a data-driven marketing campaign, the key f...

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Why Data Enrichment Matters and How Often Should You Do It

Why Data Enrichment Matters and How Often Should You Do It

Today, the B2B world thrives on data. Be it for optimizing your outbound sales or creating customer ...

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The Guide to Sales Enablement and Customer Retention

The Guide to Sales Enablement and Customer Retention

Even though organizations worldwide spend trillions of dollars on marketing each year, several of th...

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