Decode the Best Time to Send Out Your Marketing Email Campaigns

Author: Arun Pillai

Are you curious when is the best time is to send your marketing emails? You’re not alone. Many business owners and marketers have wondered about the best time to send out their campaigns to get the bang for their buck.

According to recent studies, specific times of the day will result in higher open rates and click-through rates for your emails. This blog post will break down the best times to send email campaigns. We will also outline some findings from recent studies on email timing.

Email marketing can be an incredibly effective way to reach your audience, but only if you send your campaigns at the right time. So what is the best time to send campaign emails? And how can you make sure as many people as possible see your messages? So, whether you’re gearing up for your next campaign or just curious, read on for some valuable insights!

What is the best time to send an email campaign?

The two best times to send marketing emails, according to Sendinblue’s studies, are 10 am and between 3:00 and 4:00 pm. These events may be unsurprising. Most people are already at work at 10:00 am, trying to get things done while checking their email inbox and going through their unread messages.

If you want to achieve the highest open rate, it appears that the best time to send B2B emails is early in the morning.

One of the worst times to send email is during lunchtime. People are less likely to open marketing emails during their lunch break, preferring to spend time on news and magazine alerts or getting out of the office for a bite to eat.

What is the best time to send an email campaign on Friday?

Open rates are consistently high from 10–11 am on Fridays, with another spike around 2 pm. This is a fun day to send a newsletter because you’re catching people right before they leave for the weekend when they’re most likely to buy something or try something new.

So if you are figuring out when is the best time to send sales emails – sending emails on Friday is not a bad idea. Finally, the best time to send an email on Friday is between 5 and 7 pm during the evening commute. The open rate is 2.5 percent on Tuesdays and Fridays and 2.4 percent on Sundays and Mondays.

Quite the contrary is it that sending an email on a Friday afternoon is impolite?

Sending an email at 3:30 pm on a Friday afternoon might be fine for a bar or restaurant advertising happy hour specials that evening, but for a law firm email newsletter, you might as well hit delete before sending, because that’s exactly what your recipients will do when it arrives in their inbox on Friday.

Is it better to send a work email on Friday or Monday?

According to the time of day, backed by studies there is a spike in open rate on emails sent earlier in the week. These emails have slightly higher open rates from Monday through Wednesday. However, those emails sent on Friday performed admirably on average, with open rates of nearly 80%.

Neither Friday nor Monday are the best days to send your marketing emails.

Despite the fact that Tuesdays have the highest open rates, emails sent on Thursdays have the highest revenue per recipient. So, overall, the data suggest that the best days to send promotional emails and weekly newsletters are Tuesdays and Thursdays.

What time do people most check their emails?

In 2021, according to Litmus, the morning is the most popular time for email reading in the United States. Opens begin to rise around 6 am and continue to rise until 10 am. Between 10 am and 11 am, 7.4% of all opens occur, and between 9 am and noon, 21.2 percent of all opens occur.

Also, is it impolite to send emails late at night?

“Email should not be sent at night; it should be sent during the day.”

Most people agree that sending emails late at night is inappropriate when it comes to email etiquette. It is recommended that emails be sent during the day. However, that is based on the assumption of time rather than energy.

Although it is considered impolite to send an email late at night, there is a school of thought that it is never inappropriate to send an email late at night or at any other time; unless your company forbids it; or the person you are sending to has specifically requested that you do not for whatever strange reason they have.

 Will it be fine to send an email as early as 2 am?

Unless the email is an emergency and you have people waiting for a response, I recommend waiting until the next day to send it. 2 am is preferably not the best time in the day to send an email. It’s also fine to send it if your colleague is in a different time zone and it’s daytime in their time zone but nighttime in yours.

Sending emails first thing in the morning is generally not considered impolite.

Hypothetically it is perfectly acceptable to send an email at any time. Your recipient will receive messages at all hours of the day, but it is up to them to decide when to read them.

Also, sending emails at 6 am is a good idea.

The majority of people prefer to read emails first thing in the morning, according to a study conducted by Boomerang for Gmail on over 100 million messages. As a result, they advise sending them at 6 am.

What time should I send an email on Saturdays and Sundays?

On Saturday, the conversion rate is 3.6 percent, which is a full percent higher than the rest of the week.

According to HubSpot’s data, if you want to send an email on Sunday, it’s best to send it between 8 and 10 pm. On Sunday, emails sent at 9 pm have a 35 percent higher open rate than the average.

Weekends are not ideal for sending emails, with Sunday being only marginally better than Saturday.

Also, according to GetResponse’s data, Tuesday has the highest open and click-through rates, making it the most popular day for sending emails.

In Conclusion:

The best time for sending your B2B email marketing campaigns may vary depending on the industry you’re in and your target audience, but we hope that our research has given you a good starting point.

By understanding when people are most likely to be receptive to your message, you can ensure that your emails have the most significant impact. Our data-driven approach and email marketing services can help you determine the best time to reach your customers.

If you need help setting up or running your email campaigns, connect with us to see how we can help. We have years of experience crafting successful email marketing strategies for businesses of all sizes.