Author: Mike Connolly

Vice President, Sales has a 20 year track record in B2B marketing and sales. With expertise in B2B Email Appending, Enhancement and Validation made accessible to more than 3000 clients worldwide. An avid traveler, takes keen interest in exploring brand development strategies and unchartered techniques for marketing solutions.

5 Simple Tips to Overpower the Email Deliverability Obstacles

New Year is fast approaching and marketers are already up with their Holiday email marketing campaig...

5 Creative Holiday Marketing Tips to Make your Brand Stand Out

Just back from Thanksgiving and marketers are already chalking out plans for another holiday season....

Doing Search Engine Optimization Amazingly Well is Simple, Really!

Buzz is already around that google is going to change the way Search Engine Optimization works. It w...

Challenges of Data-Driven Marketing

While data-driven marketing is the new wave in the marketing sphere, CMOs are struggling to utilize ...

6 Essential Ways to Increase Quality Leads via Email Campaigns

As marketers, our sole goal is to generate quality leads through all our marketing efforts.  We end...

Halloween – in remembrance of dead email marketing practices

It’s Halloween, time of the year dedicated to remembering the dead. As marketers, let us light the...

What triggers your email deliverability?

Email marketing is the most popular and highest returns yielding marketing tool in use; one of the r...

Lake B2B is at DMA 2014, Data-Driven Marketing. Meet us at booth 1601B

Direct Marketing Association is one of the largest groups of data driven marketing professionals. DM...

Telemedicine – Are Health providers catching up with the selfie generation?

We belong to the generation of selfies. Selfie with your new car, a new business unit, or a new look...

Pharmacist – the last line of defense from drug abuse

[tweetable]The number of prescription abuse cases in America is shooting up. It has seen a 33% incre...