Author: Mike Connolly

Vice President, Sales has a 20 year track record in B2B marketing and sales. With expertise in B2B Email Appending, Enhancement and Validation made accessible to more than 3000 clients worldwide. An avid traveler, takes keen interest in exploring brand development strategies and unchartered techniques for marketing solutions.

Don’t Sell, Tell In Subject Lines. For Better Open Rates in Email Marketing

Consider this. You’ve spent days and weeks tweaking your email campaign, so that it sounds perfect...

Can Lead Generation Propel Big Businesses – 5 Reasons to Say ‘Yes’

There are many reasons and many ways that a small-scale business can be helped out through a proper ...

The ‘Mad Men’ Era of Mass Marketing Strategy is No Longer ‘The Real Thing’

Yes, the AMC show, Mad Men is quite the rage today. There seems to be incessant chatter revolving ar...

Data Management Challenges in Healthcare Industry

As it is, data management is one of the most tiresome tasks for marketers and since healthcare data ...

Sheldon Coopers of Todays’ Search Engine Optimization

Feels kind of strange to be around such aura of brilliance all the time. Yet our current Search Engi...

Has Your Event Marketing Passed the Cannes Test?

“In a fast-changing, fluid environment, where one week is different from the next, our biggest cha...

5 Content Management Tips for Your Next Email Marketing Newsletter

While others are enjoying a late morning on a bleak Saturday, you are somewhere chalked to the block...

4 Ways to Build A Healthy Attorney Email List

How Email Marketing Works: Email Marketing Company: Step-1: Writing Email Template Content – 1 Day...

5 Point Checklist to Buy an Email List from List Providers

Undoubtedly email has proved the most successful marketing channel and no debates on that. Be it bra...

ABC of B2B Web Development Begins at Home

“Good habits begin at home” and they show while you are interacting with people outside. On a si...