Data Management
Email Marketing
Market Research
Marketing
Healthcare Marketing

Author: Mike Connolly

Vice President, Sales has a 20 year track record in B2B marketing and sales. With expertise in B2B Email Appending, Enhancement and Validation made accessible to more than 3000 clients worldwide. An avid traveler, takes keen interest in exploring brand development strategies and unchartered techniques for marketing solutions.

7 Tactics to Perfect Email Marketing Infrastructure

7 Tactics to Perfect Email Marketing Infrastructure

Is your email marketing infrastucture up-to-date? Are your emails getting to your customers inbox? W...

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‘By Referral’: How to make referral marketing incredibly rewarding- Part 2

‘By Referral’: How to make referral marketing incredibly rewarding- Part 2

Every business wants new clients, right? Which one would you rather have A) a prospect on whom you s...

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“By Referral”: How to make referral marketing incredibly rewarding – Part 1

“By Referral”: How to make referral marketing incredibly rewarding – Part 1

Let’s get started with a simple example to understand referral marketing. When you are looking to ...

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How to Determine Right Frequency for Email Marketing Campaigns

How to Determine Right Frequency for Email Marketing Campaigns

How many are too many? In email marketing, the frequency of emails is an important aspect of your ca...

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Dissect Your Healthcare Database to Map Buyer Personas

Dissect Your Healthcare Database to Map Buyer Personas

Buyers in the healthcare industry have evolved. You can see doctors, nurses, clinicians, surgeons, d...

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Use this Email Calendar to Know the Best Time to Promote Your Medical Supplies

Use this Email Calendar to Know the Best Time to Promote Your Medical Supplies

One of the biggest drivers of the US healthcare industry is the increase in aging population, typica...

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Generate Revenue from Healthcare Leads with Pipeline Marketing

Generate Revenue from Healthcare Leads with Pipeline Marketing

Lead generation has been the key measurement metric for marketers for decades. With goals focused on...

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Here’s an Email Marketing Campaign Planner to Improve Your ROI

Here’s an Email Marketing Campaign Planner to Improve Your ROI

With new digital marketing channels introduced, email marketing is still one of the channels that ge...

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5 Email Marketing Strategies to Increase Open and Click-Through Rates

5 Email Marketing Strategies to Increase Open and Click-Through Rates

So you may have just acquired a big list or spent years growing it organically? That is just the fir...

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Get a Treat of 6 Tricks to Maximize ROI on Your B2B Database This Halloween

Get a Treat of 6 Tricks to Maximize ROI on Your B2B Database This Halloween

The custom of “trick or treat” is enjoyable for children during Halloween. In the B2B world, are...

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