Author: Marshal

Marshal is adept at cultivating managing and leveraging key client relationships. He develops trendsetter ideas by researching market strategies and deal requirements. Marshal is exceptional at locating and proposing potential business deals by contacting potential partners/resellers for global business opportunities.

The Game of Funnel: Reach the next level of success with account based marketing (ABM)

ABM: A Throwback in 60’s   “Don’t count the people you reach; reach the people that coun...

Email Appending: The Secret Ingredient to Boost MROI

The scope of Email Appending in today’s B2B Landscape Marketing today can be summed up in one line...

Achieve Beyond Marketing: Making the Pillars of ABM Stronger

The Three Pillars Account Based- Marketing (ABM) is not just another marketing tactic. It’s a stra...

Cold calling: Avoid all myths to master the art!

  Crackling the perception Art is not for everyone and so is cold calling! But you too can mast...

5 Key points for Sales Teams to Crack B2B Deals

Most sales deals are a hard nut to crack. In the B2B landscape, it’s cumbersome too. Even after se...

5 Crucial Steps for B2B Marketers prior defining a Customer Database Strategy

B2B Marketers are on the crest of a wave in a tsunami of data. While a few are able to swim towards ...

Make B2B Customer Acquisition seamless with Data

Are you strategizing it (acquisition strategy) right the way?   There are different ways sales ...

6 Steps to Boost B2B Lead Generation Strategies

Building an effective lead generation strategy is quite a daunting task for B2B sales teams. The key...

Getting objections over-ruled – A precise cold caller guide for the intrepid salesman

Many sales people learn the art-the hard way… by cold calling. Over the years, it is found that it...

Communication via Connectivity- The Rise of IoT

The future is here and it brings with it unimaginable technological advancements that have revolutio...