Data Management
Email Marketing
Market Research
Marketing
Healthcare Marketing

Author: Janet Borges

Janet Borges is the Business Development Director at Lake B2B. She actively collaborates with top fortune companies globally and assists them with data-driven business strategies that aid exemplary business performance. With Janet, everything begins and ends with the customer, her eye for detail and persistence to see things through regardless of the challenges encountered have enabled deep customer relationships & customer advocacy.

How to Increase Brand Personalization? A Guide for B2B Businesses

How to Increase Brand Personalization? A Guide for B2B Businesses

With growing competition, every business wants to stand out and attract customers. But how can they ...

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Best B2B CDP Platforms: Make them Work with Lead Enrichment Powered by Lake B2B

Best B2B CDP Platforms: Make them Work with Lead Enrichment Powered by Lake B2B

Actions you can take using a CDP to gain more visibility of the best customers to pursue – from pr...

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5 Types of Thank You Emails to Tactically Increase Customer Loyalty

5 Types of Thank You Emails to Tactically Increase Customer Loyalty

A wholehearted thank you can go a long way in business! Establishing and maintaining strong relation...

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The Email Marketing Do’s and Don’ts to Win in 2022

The Email Marketing Do’s and Don’ts to Win in 2022

Stay on this proven path to win your customer’s confidence with our proven Dos and Don’ts in 202...

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Go Full Throttle with your Marketing Campaigns with Data Appending

Go Full Throttle with your Marketing Campaigns with Data Appending

Data essentially gives you guidance and direction for driving your business. In today’s day an...

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Cleanliness is Next to Godliness, and This Applies to Your Database as Well

Cleanliness is Next to Godliness, and This Applies to Your Database as Well

The impact of dirty data is staggering. If you still feel like it’s not much of a deal, consider t...

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What Is Email Appending? Definition and Best Practices

What Is Email Appending? Definition and Best Practices

What Is Email Appending? Email appending is a practice that collects and combines data from various ...

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How to Take Better LinkedIn Advertising Decisions Using Accurate Healthcare Lead Database

How to Take Better LinkedIn Advertising Decisions Using Accurate Healthcare Lead Database

You must be aware of the hype surrounding LinkedIn for B2B healthcare marketing.  LinkedIn gives yo...

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Dos and Don’ts of Email Marketing

Dos and Don’ts of Email Marketing

The humble email is still the most trusted means of business communication. A well-executed email ca...

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What to Do With Unverifiable Email Addresses

What to Do With Unverifiable Email Addresses

When the majority of your marketing optimization relies on email campaigns, being careless with your...

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