Data Management
Email Marketing
Market Research
Marketing
Healthcare Marketing

Author: Janet Borges

Janet Borges is the Business Development Director at Lake B2B. She actively collaborates with top fortune companies globally and assists them with data-driven business strategies that aid exemplary business performance. With Janet, everything begins and ends with the customer, her eye for detail and persistence to see things through regardless of the challenges encountered have enabled deep customer relationships & customer advocacy.

How Technology-Specific Databases Can Supercharge Your B2B Outreach

How Technology-Specific Databases Can Supercharge Your B2B Outreach

In the current B2B marketplace, a one-size-fits-all marketing approach is futile. Modern buyers have...

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Selecting a Perfect Email Database for Your Healthcare Campaigns

Selecting a Perfect Email Database for Your Healthcare Campaigns

Email marketing is a popular digital marketing method that allows you to send targeted promotional e...

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Top Healthcare Email List Providers to Boost Your Marketing Efforts

Top Healthcare Email List Providers to Boost Your Marketing Efforts

A healthcare email list is essential for healthcare businesses as it helps organizations achieve sus...

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How to promote your Dental Products to Dentists Effectively

How to promote your Dental Products to Dentists Effectively

In the dynamic landscape of the dental industry, promoting dental products to dentists requires a st...

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B2B Lead Generation Ideas to Fill Up Your Sales Pipeline

B2B Lead Generation Ideas to Fill Up Your Sales Pipeline

B2B lead generation is an integral part of any business’s sales and marketing strategy. Lead g...

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The Ethics of Collecting and Using Consumer Data: What You Need to Know

The Ethics of Collecting and Using Consumer Data: What You Need to Know

What is data ethics?  Consumer data is the fundamental data for any business and this data is colle...

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How Personalization Transformed B2B Sales

How Personalization Transformed B2B Sales

Personalization has proven to be a highly profitable marketing strategy. Consider the following stat...

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How to Boost Deliverability With A Powerful Email Append?

How to Boost Deliverability With A Powerful Email Append?

Do you want to know what email appending is? Find out everything in our definitive guide! What is Em...

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Email Marketing: The Queen Bee of Customer Retention

Email Marketing: The Queen Bee of Customer Retention

Email marketing has been the greatest boon to customer retention since the invention of the email it...

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Why Data Enrichment Matters and How Often Should You Do It

Why Data Enrichment Matters and How Often Should You Do It

Today, the B2B world thrives on data. Be it for optimizing your outbound sales or creating customer ...

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