Author: John Williams

SEO Marketing – Where is it heading?

If there is one industry that is on the constant evolvement mode, it is definitely SEO! The SEO indu...

Three elementary mistakes to avoid to sail your way to sales success

They say we are all trying to sell something throughout our lives. A person wishing to get married s...

Relevant? Unique? Enough? Understanding the need for data enrichment and net new data

Anything to do with digital marketing has a set of data as its starting point. The success of any ca...

Stop miscalculating the ROI; start enriching raw data for business

Nearly 12% of revenue is lost due to duplication of raw data which has adverse effects on the ROI. D...

4 examples of social media marketing gone wrong in 2018

Take a look at the 4 takeaways from these hilarious social media marketing fails of the year 2018. Y...

Top 6 result-critical benefits with Data Enrichment

Data enrichment has recorded a whopping 80% growth this year and what’s remarkable is that this ge...

4 success Case Studies that Won our Hearts

Look at how these 4 famous brands came up with brilliant digital marketing campaigns in 2018 for reg...

Top 3 concerns CMOs need to battle before 2019

You thought some marketing pain points will worry the CMOs most? No, it is Data Security You have yo...

Data Segmentation is a pre-requisite for ABM Success

Most B2B digital marketers are adopting an ABM based approach nowadays, and they start off the proce...

Data Governance gaps will lead to attacks and ransom. Can you afford this risk?

The corporate cockpit deals with collaborative data management and several gaps need to be addressed...