Data Management
Email Marketing
Market Research
Marketing
Healthcare Marketing

Author: John Williams

What is Account-Based Marketing or ABM?

What is Account-Based Marketing or ABM?

Let’s say you have a machine gun and are given a target to shoot at. You would do the best you cou...

Read Now
How you can align to CMOs needs and seal the deal?

How you can align to CMOs needs and seal the deal?

Do you really have to ‘’pitch’’ to the CMOs to win the deal? Sometimes, ‘’pitching’’...

Read Now
What technologies are the CMOs looking forward to?

What technologies are the CMOs looking forward to?

Does technology play a significant role in CMOs game plan? The answer is a resounding Yes! Technolog...

Read Now
What are the KPIs for a CMO? How are they measured?

What are the KPIs for a CMO? How are they measured?

Marketers are the front-end leaders of a brand and eventually, the company as such. But unfortunatel...

Read Now
Sharing borders with sales teams: Do the CMOs share sales revenue goals?

Sharing borders with sales teams: Do the CMOs share sales revenue goals?

So, we have had a fair understanding of the CMO roles, challenges and goals. Since we have had a fai...

Read Now
What are the most important attributes of a top-class CMO?

What are the most important attributes of a top-class CMO?

‘’What makes a top-class CMO?’’ The question has never been as much emphasized as now. What ...

Read Now
Empower your marketing and sales intelligence: Distinguish between ICP and BP

Empower your marketing and sales intelligence: Distinguish between ICP and BP

Marketing managers need to prioritize the abilities of their product offerings and match with the �...

Read Now
In turbulent waters: The CMO in the digital omni-channel era

In turbulent waters: The CMO in the digital omni-channel era

Here we bring you a series that explore the life and struggles of a CMO. Roles, goals, challenges, K...

Read Now
Why a typical Sales-Pitch fails sometimes?

Why a typical Sales-Pitch fails sometimes?

Sales pitch: Tell the story of how you help companies and humanity You have got your product ready. ...

Read Now
Why websites will be even more essential for businesses in 2019

Why websites will be even more essential for businesses in 2019

Did you know that many businesses, especially small and medium, do not still own a proper website? S...

Read Now