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Author: Gautam Mane

Gautam is a growth enabler for Top Fortunes with a strong focus on creating global business opportunities. He specializes in Direct Marketing, Strategic Sales, Lead Generation, Pre-sales, CRM and Data-driven marketing. Gautam is voted as one of Top 100 Technology Experts and is passionate about collaborating with all types of industries to ensure 100% growth with powerful data offerings. Gautam is an active part of the DMA (Direct Marketing Association) events in US and India and has been instrumental in devising some of the most result-driven marketing strategies.

How do businesses benefit from Email Appending?

How do businesses benefit from Email Appending?

Businesses today are as much about communication as they are about sales. Successful business enterp...

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How Many Buyer Personas Should a Company have?

How Many Buyer Personas Should a Company have?

There is no particular fixed quantum of buyer personas a company can create. However, as a general r...

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The Ideal Customer Profile blueprint: A step by step guide

The Ideal Customer Profile blueprint: A step by step guide

Without visual aids, it is difficult to understand the concept of the ideal customer profile. A blue...

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Are you using these parameters yet for segmentation of prospects?

Are you using these parameters yet for segmentation of prospects?

When one is a digital marketer, it is easy to fall into falling in the trap of hoping that the same ...

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What email marketing metrics are the most meaningful for your business?

What email marketing metrics are the most meaningful for your business?

Digital marketers have so many weapons in their arsenals today. But of all those ways of promoting a...

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What parameters do you use to segment your email lists?

What parameters do you use to segment your email lists?

We spoke earlier of how important email marketing campaigns are to your overall digital marketing st...

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What is Account-Based Marketing or ABM?

What is Account-Based Marketing or ABM?

Let’s say you have a machine gun and are given a target to shoot at. You would do the best you cou...

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How you can align to CMOs needs and seal the deal?

How you can align to CMOs needs and seal the deal?

Do you really have to ‘’pitch’’ to the CMOs to win the deal? Sometimes, ‘’pitching’’...

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What technologies are the CMOs looking forward to?

What technologies are the CMOs looking forward to?

Does technology play a significant role in CMOs game plan? The answer is a resounding Yes! Technolog...

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What are the KPIs for a CMO? How are they measured?

What are the KPIs for a CMO? How are they measured?

Marketers are the front-end leaders of a brand and eventually, the company as such. But unfortunatel...

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