Data Management
Email Marketing
Market Research
Marketing
Healthcare Marketing

Author: John Williams

6 Essential Pillars of a B2B Marketing strategy for a professional services firm

6 Essential Pillars of a B2B Marketing strategy for a professional services firm

When your company manufactures products to sell, a big advantage you have in its marketing is that y...

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Best Solutions for Generating a Professional Healthcare Email List

Best Solutions for Generating a Professional Healthcare Email List

Just like any other sector, digital marketers in the healthcare industry require qualified contacts ...

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Do’s & Don’ts of Using Email Append Service

Do’s & Don’ts of Using Email Append Service

From older businesses relying solely on the postal address to enterprises looking to append or updat...

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Importance of email appending in email marketing

Importance of email appending in email marketing

Businesses need sales as they constantly strive to reach out to their target audiences for newer pro...

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How do businesses benefit from Email Appending?

How do businesses benefit from Email Appending?

Businesses today are as much about communication as they are about sales. Successful business enterp...

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How Many Buyer Personas Should a Company have?

How Many Buyer Personas Should a Company have?

There is no particular fixed quantum of buyer personas a company can create. However, as a general r...

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The Ideal Customer Profile blueprint: A step by step guide

The Ideal Customer Profile blueprint: A step by step guide

Without visual aids, it is difficult to understand the concept of the ideal customer profile. A blue...

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Are you using these parameters yet for segmentation of prospects?

Are you using these parameters yet for segmentation of prospects?

When one is a digital marketer, it is easy to fall into falling in the trap of hoping that the same ...

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What email marketing metrics are the most meaningful for your business?

What email marketing metrics are the most meaningful for your business?

Digital marketers have so many weapons in their arsenals today. But of all those ways of promoting a...

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What parameters do you use to segment your email lists?

What parameters do you use to segment your email lists?

We spoke earlier of how important email marketing campaigns are to your overall digital marketing st...

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