Data Management
Email Marketing
Market Research
Marketing
Healthcare Marketing

Author: John Williams

Change the Way You Think About Good Data

Change the Way You Think About Good Data

Whether it be healthcare, education, travel, finance, banking, or absolutely any industry, good cont...

Read Now
How Customer Profiling Can Improve Your MROI

How Customer Profiling Can Improve Your MROI

As marketers today grapple with more data than ever, they have an incredible opportunity to create r...

Read Now
8 Hacks for Every Result Focused Healthcare Marketer

8 Hacks for Every Result Focused Healthcare Marketer

The healthcare industry has shifted from being a volume-based, physician centric industry to a quali...

Read Now
Top 5 Trends for Email Marketing in 2019

Top 5 Trends for Email Marketing in 2019

If you have been involved in email marketing for years, and feel that there are no newer aspects to ...

Read Now
The Role of Custom Data in Penetrating Highly Niche Markets

The Role of Custom Data in Penetrating Highly Niche Markets

Reaching a niche target audience requires niche marketing efforts. When it comes to customer and lea...

Read Now
Total Addressable Market (TAM) – And why it matters?

Total Addressable Market (TAM) – And why it matters?

Very content with your fair-share of business, earning a good deal of repeat business, running campa...

Read Now
Make Your Brand Findable. Use Social Media Marketing Strategically

Make Your Brand Findable. Use Social Media Marketing Strategically

As marketers, you expect virality, high traffic, likes, shares and inclusion in all the chatter that...

Read Now
Connect With Decision Makers Relevantly to Improve Healthcare Marketing ROI

Connect With Decision Makers Relevantly to Improve Healthcare Marketing ROI

The healthcare industry includes different institutions and medical professionals ranging from hospi...

Read Now
Personalization: The key to B2B lead generation success

Personalization: The key to B2B lead generation success

“To handle yourself, use your head; to handle others, use your heart.” – Eleanor R...

Read Now
Know Your Customers Personality with Social Media Appending

Know Your Customers Personality with Social Media Appending

85 points – every time a follower shared content through your paid campaign on LinkedIn 80 poi...

Read Now