Author: John Williams

What should you be mindful of; when acquiring a Technology User’s Database

A high-quality technology user’s marketing database can be a powerful tool to drive business growt...

7 Ways to Maximize ROI on Your Technology Marketing Database

Implementing a well-defined strategy is crucial to maximizing the return on investment (ROI) on your...

What are White Label Marketing Services, and How Top Industries Benefiting from it?

In the era of intense competition, it is crucial for businesses to create brand awareness to gain an...

The Importance of Data Cleansing and Enrichment in B2B Marketing

In the ever-changing environment of B2B marketing, expert utilization of data is a prerequisite for ...

Maximize Click-through Rates and Get the Best Results from Email Marketing Campaigns with LakeB2B

Introduction to Email Marketing Over the years, Email Marketing has gained substantial traction in t...

Email Marketing Strategies for Black Friday and Cyber Monday

The holidays are always a busy time for marketers. They’re working hard to get the perfect cam...

Using Customer Data to Drive Better Customer Engagement: A Guide

Take a long, hard look at your marketing practices. Done? Now, be honest with yourself – does it l...

A Practical Guide to Developing Your Telemedicine App

Did you know that the telemedicine industry made US$ 4.3 billion in 2020 alone? This made it the top...

5-step Guide for Selling Medical Devices to Hospitals and IDNs

The hospital industry is uniquely full of opportunities providing segments of profitable markets for...

How to 3X Sales Using Website Visitor Data for LinkedIn Marketing

According to HubSpot, with an active monthly user base of 740 million and a perfect Moz domain autho...