Author: Charles Berry

Charles Berry, Director Business Development at Lake B2B is an industry expert with 10+ years of experience in full life cycle B2B data-driven sales & marketing. He has a proven ability to foster relationships with C-suites & leaders across industries & key business verticals. He’s an expert at creating unique market-entry strategies and consistently ensures the long-term viability of multi-million dollar portfolios.

Top 8 Email Marketing Tips for Targeting Physicians and Medical Professionals

With their notoriously hectic schedule, pinning a physician down for a meeting or even a telecall ca...

How to Drive Physician Engagement Using Healthcare Marketing Data

There’s no doubt that the role of a physician is paramount in the healthcare industry. After all, ...

Top 10 Healthcare Data Providers – Which are the Best B2B Database Companies in the USA?

Scientific breakthroughs and technological transformations are inevitably going to change the future...

Yes, Healthcare Sales Cycles Are Long! Here’s What You Can Do About It?

If you work in healthcare sales, you already know that reducing your sales cycle is an uphill battle...

B2B Healthcare Marketing Trends That Will Dominate 2021

2020 has been a challenging year for businesses across all industries, but the healthcare industry t...

Marketing Data Intelligence for Healthcare

When it comes to healthcare expenditure, the USA tops the charts globally. With an average per-capit...

Catalyzing 2020’s Top 4 Trends in B2B Healthcare Marketing!

The abrupt genesis of telemedicine, spiraling online communications, technological headways, regulat...

Global Impact of Covid-19: B2B Marketers Reinvest In Digital, Amidst Canceled Industry Events!

The grim reality enforced by CORONA is now the hard truth. Industries shut-down, events called-off, ...