Data Management
Email Marketing
Market Research
Marketing
Healthcare Marketing

Author: Charles Berry

Charles Berry, Director Business Development at Lake B2B is an industry expert with 10+ years of experience in full life cycle B2B data-driven sales & marketing. He has a proven ability to foster relationships with C-suites & leaders across industries & key business verticals. He’s an expert at creating unique market-entry strategies and consistently ensures the long-term viability of multi-million dollar portfolios.

How Data Cleansing Strategy Improves Marketing ROI?

How Data Cleansing Strategy Improves Marketing ROI?

Marketing teams have a lot on their plate. While running a data-driven marketing campaign, the key f...

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How Bad Data Can Dampen Your ABM Strategy

How Bad Data Can Dampen Your ABM Strategy

The rise of big data is fuelling ABM’s success over the past few years with its tailored marke...

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How To Leverage B2B SMS Marketing

How To Leverage B2B SMS Marketing

Mobile phones are the go-to way of sending and receiving information today. And this is why every bu...

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Healthcare Account-Based Marketing How to Do it the Right Way

Healthcare Account-Based Marketing How to Do it the Right Way

Let’s face it; account-based marketing, or ABM, is becoming THE way for service and technologies c...

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6 Easy but Powerful Email Marketing Hacks for 2022

6 Easy but Powerful Email Marketing Hacks for 2022

To meet the ever-changing customer expectations, marketers are now leveraging newer content forms in...

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Offering B2C-Like Buying Experiences to B2B Customers: Where are We Now?

Offering B2C-Like Buying Experiences to B2B Customers: Where are We Now?

B2C businesses have better conversions than B2Bs for several reasons. But a smooth buying experience...

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The Importance of Mobile Marketing in B2B Space

The Importance of Mobile Marketing in B2B Space

With a whole new generation of B2B buyers living in a mobile-first world, focusing just on tradition...

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Neurologist Marketing: Using Neurology Leads Profile and Contact Database

Neurologist Marketing: Using Neurology Leads Profile and Contact Database

Imagine running marketing campaigns to generate demand from neurologist email lists that also gives ...

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5 Practical Email Marketing Hacks to Double Your Sales

5 Practical Email Marketing Hacks to Double Your Sales

Majority of the marketers operating in the B2B space either come to the conclusion that email market...

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How to Ensure Email Marketing Success Using Nurse Practitioners Data

How to Ensure Email Marketing Success Using Nurse Practitioners Data

The key reasons behind the demand of a targeted nurse practitioners database is to get access to a r...

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