Data Management
Email Marketing
Market Research
Marketing
Healthcare Marketing

Author: Arun Pillai

Being a SVP - Enterprise Customers & Global Resellers Channel for over 8 years, Arun Pillai serves a key position in Lake B2B Data Partners Group. Due to extensive experience inside and outside his domain in varied industries like healthcare, education technology etc., he has accurate knowledge to predict the next big thing in data with high accuracy. Follow him to get his latest take on the day’s biggest data marketing happenings.

Is your email marketing losing the combat with the bot or firewall?

Is your email marketing losing the combat with the bot or firewall?

Startled? Then you are living under a large rock. Experienced digital marketers secretly use bots to...

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Personalizing emails with real data is Trending

Personalizing emails with real data is Trending

Emails are still the best option for marketing campaigns. But in recent times we have seen a flood o...

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7 Old but Extremely Effective Email Marketing Strategies

7 Old but Extremely Effective Email Marketing Strategies

Email marketing still tops as the most effective marketing channel to engage with the B2B audience. ...

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How Data Segmentation Betters Your Lists’ Odds against “Inactive” Users

How Data Segmentation Betters Your Lists’ Odds against “Inactive” Users

  The constant movement of B2B professionals from field to field, and company to company makes ...

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Expert Speak: How Does Email Appending Exactly Work

Expert Speak: How Does Email Appending Exactly Work

  It is a question so frequently asked, and yet so misinterpreted. So, how does email appendin...

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3 Digital Marketing Benchmarks from 2017 that Will Grow This Year

3 Digital Marketing Benchmarks from 2017 that Will Grow This Year

In the last few years, content has evolved from being just a digital marketing support tool to becom...

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This is the One Template that Will Solve All Your Company Profiling Worries in 2018

This is the One Template that Will Solve All Your Company Profiling Worries in 2018

  Only your customers should talk about you. Otherwise, your marketing will not work in 2018. &...

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10 Brilliant Avenues to Leverage Your Healthcare List for Better RoI

10 Brilliant Avenues to Leverage Your Healthcare List for Better RoI

77% of all healthcare enquiries begin at a search engine. 72% of all internet users have checked for...

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Tick off these 6 Points before 25th May for Complete GDPR Compliance

Tick off these 6 Points before 25th May for Complete GDPR Compliance

Your appointment with GDPR is just a month away. While there are many who have promised “guarantee...

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Ensure Your B2B Data Appending Includes Decay Protection!

Ensure Your B2B Data Appending Includes Decay Protection!

When you discover that the company you’ve dialed closed two years back, you know that your conta...

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