Author: Arun Pillai

Being a SVP - Enterprise Customers & Global Resellers Channel for over 8 years, Arun Pillai serves a key position in Lake B2B Data Partners Group. Due to extensive experience inside and outside his domain in varied industries like healthcare, education technology etc., he has accurate knowledge to predict the next big thing in data with high accuracy. Follow him to get his latest take on the day’s biggest data marketing happenings.

3 strategies to optimize your connect at global events

You must not underestimate the power of global events in helping you build sales pipelines and also ...

Top 10 ways to drive organic traffic growth

Without sustained growth of the organic traffic you have, it is very difficult to convert your conte...

Voice search has altered consumer behavior. Are you rising to this challenge?

Several content marketing strategies have transformed with voice search. Is your brand able to measu...

Private sharing mode is on; digital marketers will need to re-strategize

Popular notion has been tilted to think that it is no longer cool to share photos, messages and feel...

4 ways to increase your Email Deliverability Ratio

Email deliverability has a direct impact on your campaign ROI. How effective is your email deliverab...

Success Metrics to Help You to Improve Email Performance

Your emails can be the source of several useful pointers regarding how effective they are. Read on t...

Best Ways to Acquire Validated Email ids with Newsletter Sign Ups

Teaser: Are you tired of sending thousands of emails with no response? Here is how you can insert us...

Get the Best Traction on Your Emails by the Smart Use of Videos

Teaser: Learn about the different ways in which you can take your emails beyond text, and also the a...

8 Ways to Grow MROI with Emails – Marketers Listen Up

Every business thrives on performance internally and externally. When their digital teams avoid mark...

Do you know your industry benchmark for email open rates?

Double yours with ‘walkaway’ prospects and email automation   For digitally savvy marketers...