Data Management
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Healthcare Marketing

Author: Arun Pillai

Being a SVP - Enterprise Customers & Global Resellers Channel for over 8 years, Arun Pillai serves a key position in Lake B2B Data Partners Group. Due to extensive experience inside and outside his domain in varied industries like healthcare, education technology etc., he has accurate knowledge to predict the next big thing in data with high accuracy. Follow him to get his latest take on the day’s biggest data marketing happenings.

CMOs sharing borders with service delivery teams: After-sales service matters

CMOs sharing borders with service delivery teams: After-sales service matters

It’s a digital revolution going on out there. Companies are finding themselves against the wall wh...

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What is a good sales pitch when you pitch to the CMO?

What is a good sales pitch when you pitch to the CMO?

What would you pitch to a person who had seen it all as far as marketing is concerned? It is difficu...

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Understanding the goals of a CMO in the Digital Era

Understanding the goals of a CMO in the Digital Era

In the previous blogs, we covered the evolving role of a CMO and the challenges faced. Now let’s g...

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The existential dilemmas of the new-age CMO

The existential dilemmas of the new-age CMO

The marketing landscape is changing, and at a very fast pace. While this may sound exciting, it does...

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Power-Up your Sales Arsenal with Competitor Battle Card

Power-Up your Sales Arsenal with Competitor Battle Card

How do battle cards help you position your product better? The only way to ensure your product(s) or...

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Competitor battle cards: Shot way to grow your sales person into a convincing thought leader

Competitor battle cards: Shot way to grow your sales person into a convincing thought leader

There are two broad strategies followed by sales representatives (sales rep) when they are making a ...

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How to Stand Out as a Brand in a Digital Savvy Era

How to Stand Out as a Brand in a Digital Savvy Era

You have a small business, and you have managed to set up your website. You have also made the effor...

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How to win with multichannel marketing

How to win with multichannel marketing

There was a time when an advertisement in a newspaper or magazine was all one could do in order to p...

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Online guerilla tactics: Marketers’ secrets of real-time growth hacking

Online guerilla tactics: Marketers’ secrets of real-time growth hacking

This is an exclusive reading material for startups who require ingenious methods to market their ide...

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Tips to create catchy blog posts to boost your brand and business

Tips to create catchy blog posts to boost your brand and business

Sometimes, hand holding has the power to push one forward to successive sales drives. Design your bl...

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