Data Management
Email Marketing
Market Research
Marketing
Healthcare Marketing

Author: Arun Pillai

Being a SVP - Enterprise Customers & Global Resellers Channel for over 8 years, Arun Pillai serves a key position in Lake B2B Data Partners Group. Due to extensive experience inside and outside his domain in varied industries like healthcare, education technology etc., he has accurate knowledge to predict the next big thing in data with high accuracy. Follow him to get his latest take on the day’s biggest data marketing happenings.

How the power of data can change your direct mail results

How the power of data can change your direct mail results

“Data will talk to you if you are willing to listen” famously said entrepreneur Jim Berg...

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Make no mistakes in creating a gender specific buyer persona

Make no mistakes in creating a gender specific buyer persona

It is affirmed that men are from Mars and women from Venus when engaging the mind to carry out decis...

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Remain alert in the hunt as a sales team: The buyer’s profile is shape-changing often

Remain alert in the hunt as a sales team: The buyer’s profile is shape-changing often

The value proposition of the ‘ideal buyer’ holds the key to understanding the process of buying....

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Is an Ideal Customer Profile the true north for better marketing?

Is an Ideal Customer Profile the true north for better marketing?

To achieve results, B2B and ABM campaigns require a well-researched Ideal Customer Profile. It makes...

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Firmographics: Take a cue to customize recommendations to each company

Firmographics: Take a cue to customize recommendations to each company

Use firmographic data like employee count and revenue to determine the size of a company and make a ...

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As your business grows, you will need multiple conditions and parameters for segmentation

As your business grows, you will need multiple conditions and parameters for segmentation

Let us say you open a burger kiosk near your home. You might start off by making 30 burgers a day, f...

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Individual accounts as markets in their own right: A peep into the ITSMA definition of ABM

Individual accounts as markets in their own right: A peep into the ITSMA definition of ABM

ITSMA is a community of thought leaders in the area of marketing. They provide a platform where the ...

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What email marketing metrics do you track?

What email marketing metrics do you track?

Any marketer would tell you that every activity they carry out is only as good as the results it bri...

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Where do the CMOs gather info on new products, services, technologies, directions?

Where do the CMOs gather info on new products, services, technologies, directions?

In this digital age, consumers armed with the latest smartphones and the fastest possible internet c...

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Stop neglecting your marketing database

Stop neglecting your marketing database

Your marketing database is the most essential aspect of a perfect marketing kit – yet the most neg...

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