Data Management
Email Marketing
Market Research
Marketing
Healthcare Marketing

Author: Aaron Smith

How the power of data can change your direct mail results

How the power of data can change your direct mail results

“Data will talk to you if you are willing to listen” famously said entrepreneur Jim Berg...

Read Now
Make no mistakes in creating a gender specific buyer persona

Make no mistakes in creating a gender specific buyer persona

It is affirmed that men are from Mars and women from Venus when engaging the mind to carry out decis...

Read Now
Remain alert in the hunt as a sales team: The buyer’s profile is shape-changing often

Remain alert in the hunt as a sales team: The buyer’s profile is shape-changing often

The value proposition of the ‘ideal buyer’ holds the key to understanding the process of buying....

Read Now
Is an Ideal Customer Profile the true north for better marketing?

Is an Ideal Customer Profile the true north for better marketing?

To achieve results, B2B and ABM campaigns require a well-researched Ideal Customer Profile. It makes...

Read Now
Firmographics: Take a cue to customize recommendations to each company

Firmographics: Take a cue to customize recommendations to each company

Use firmographic data like employee count and revenue to determine the size of a company and make a ...

Read Now
As your business grows, you will need multiple conditions and parameters for segmentation

As your business grows, you will need multiple conditions and parameters for segmentation

Let us say you open a burger kiosk near your home. You might start off by making 30 burgers a day, f...

Read Now
Individual accounts as markets in their own right: A peep into the ITSMA definition of ABM

Individual accounts as markets in their own right: A peep into the ITSMA definition of ABM

ITSMA is a community of thought leaders in the area of marketing. They provide a platform where the ...

Read Now
What email marketing metrics do you track?

What email marketing metrics do you track?

Any marketer would tell you that every activity they carry out is only as good as the results it bri...

Read Now
Where do the CMOs gather info on new products, services, technologies, directions?

Where do the CMOs gather info on new products, services, technologies, directions?

In this digital age, consumers armed with the latest smartphones and the fastest possible internet c...

Read Now
Stop neglecting your marketing database

Stop neglecting your marketing database

Your marketing database is the most essential aspect of a perfect marketing kit – yet the most neg...

Read Now