Author: Arun Pillai

Being a SVP - Enterprise Customers & Global Resellers Channel for over 8 years, Arun Pillai serves a key position in Lake B2B Data Partners Group. Due to extensive experience inside and outside his domain in varied industries like healthcare, education technology etc., he has accurate knowledge to predict the next big thing in data with high accuracy. Follow him to get his latest take on the day’s biggest data marketing happenings.

Data Reseller – What You Need to Be One and Why the Scope is Sky-Rocketing

Today, companies from all spheres of business generate tidal amounts of data during the course of th...

Five Pitfalls You Must Avoid to Make Your B2B Email Marketing campaign successful

The marketing of a product or a service by an organization to another organization is a completely d...

Get Impressive Email Open Rates with these 8 Strategies

There are so many aspects of digital marketing that a marketer can use today. The marketing efforts ...

How Healthcare Marketers Can Use Email Marketing to Improve ROI

As a marketer in a healthcare company, what does your toolkit typically consist of? You may have dev...

5 Things Marketers Can Do This Year to Increase Healthcare Leads

The New Year brings new goals, new objectives and even higher targets. For healthcare decision maker...

Know ‘How’ and ‘Who’ To Market To. Get Exclusive Dentist Email Lists

‘Patient-centricity’. That’s the current focus in the dental industry and technolo...

4 Ways to Use Email Marketing Effectively With Other Digital Marketing Channels

The number of options available to a digital marketer have increased manifold today. Apart from the ...

Why customers protect inbox from marketers who purchase lists? Yet, there is hope!

Traditional digital marketing does not work anymore! By this we mean, marketers who choose the best ...

Differentiate as a B2B Marketer and Reseller with 5 Top Notch Data Enrichment Strategies

As careers progress, companies transform and accounts migrate, customers and prospects data also cha...

Steps to maintain Data prior to Email Appending

Maintaining data prior to email appending holds the key for an effective data appending campaign. By...