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Author: Arun Pillai

Being a SVP - Enterprise Customers & Global Resellers Channel for over 8 years, Arun Pillai serves a key position in Lake B2B Data Partners Group. Due to extensive experience inside and outside his domain in varied industries like healthcare, education technology etc., he has accurate knowledge to predict the next big thing in data with high accuracy. Follow him to get his latest take on the day’s biggest data marketing happenings.

Time To Play Your Best Marketing Move Amidst The COVID-19 Distress

Time To Play Your Best Marketing Move Amidst The COVID-19 Distress

It’s incredibly challenging to market anything during the most devastating times of the century, p...

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How Marketers Can Handle Event Cancellations Amidst Coronavirus Fears

How Marketers Can Handle Event Cancellations Amidst Coronavirus Fears

In the past couple of months, the COVID-19 outbreak has left the entire world breaking into a sweat....

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A Comprehensive Guide to B2B2C Marketing

A Comprehensive Guide to B2B2C Marketing

It is common knowledge that most companies either sell to other business enterprises (B2B) or to end...

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Data Cleansing vs. Data Enrichment: Know the Difference!

Data Cleansing vs. Data Enrichment: Know the Difference!

You must have noticed that at times a carefully-crafted campaign that tested well with a sample audi...

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Here’s Why There is No Substitute for Good Data

Here’s Why There is No Substitute for Good Data

Increased proliferation of technology across devices and people has exposed previously unseen busine...

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How Data Affects Your Revenue

How Data Affects Your Revenue

The data being referred to in the title above is also called Big Data. Users are generating an insur...

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Data Enrichment Best Practices

Data Enrichment Best Practices

In a hyper-competitive business landscape, the right marketing data is the tool that can take an org...

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Tips on Purchasing Quality B2B Email Lists

Tips on Purchasing Quality B2B Email Lists

In this customer-led era, the only way to garner more customer response and better results is by kno...

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The Impact of Bad Data Hygiene on Business Revenue

The Impact of Bad Data Hygiene on Business Revenue

Marketers in every industry work with large contact databases that allow them to reach the right pro...

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Contact Intelligence- How Global Healthcare Giants Are Making the Most of It

Contact Intelligence- How Global Healthcare Giants Are Making the Most of It

As a diverse industry, healthcare giants are getting into specialized fields to focus on every aspec...

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