Data Management
Email Marketing
Market Research
Marketing
Healthcare Marketing

Author: Arun Pillai

Being a SVP - Enterprise Customers & Global Resellers Channel for over 8 years, Arun Pillai serves a key position in Lake B2B Data Partners Group. Due to extensive experience inside and outside his domain in varied industries like healthcare, education technology etc., he has accurate knowledge to predict the next big thing in data with high accuracy. Follow him to get his latest take on the day’s biggest data marketing happenings.

Run Targeted Google Ads Remarketing With Email Lists

Run Targeted Google Ads Remarketing With Email Lists

Most B2B marketers think that Google is a wonder drug for reaching their targets. Simply invest your...

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Developing a Strong and Unique Brand Identity: Here’s What It Takes

Developing a Strong and Unique Brand Identity: Here’s What It Takes

Although the terms ‘brand’ and ‘company’ are often used interchangeably, the...

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Reaching the Right People at the Right Time on the Right Platforms? Data-Driven Marketing Can Make It Happen!

Reaching the Right People at the Right Time on the Right Platforms? Data-Driven Marketing Can Make It Happen!

When neatly illustrated using charts and graphs, customer data can communicate valuable information ...

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How to Drive Engagement on Social Media and Not be Too Pushy

How to Drive Engagement on Social Media and Not be Too Pushy

“Hey, Elon Musk! Need a personal assistant? You seem pretty busy.”  This is how Upwork...

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Virtual Events are GROWTH Accelerators in 2021

Virtual Events are GROWTH Accelerators in 2021

Even in their wildest dreams, nobody could have imagined a pandemic of this magnitude, breaking at t...

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Cross Channel Marketing: What is It?

Cross Channel Marketing: What is It?

Consistency is the key to campaign success. However, in the current B2B landscape, customer experien...

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5 B2B Growth Trends CEOs Should Know in 2021

5 B2B Growth Trends CEOs Should Know in 2021

Sure, you know how to impress clients and close deals. But, if you don’t keep up this momentum...

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Unlock Outbound Lead Generation with These Hacks

Unlock Outbound Lead Generation with These Hacks

Without scalable prospects, there can be no sales and hence, no business growth. Smart marketers ide...

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Email Marketing in the Age of Coronavirus

Email Marketing in the Age of Coronavirus

At this point, it would be naïve not to acknowledge the economic downturn sustained by businesses a...

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Growth hack to marketers – Surviving the impact of COVID-19 and growing post COVID-19

Growth hack to marketers – Surviving the impact of COVID-19 and growing post COVID-19

We all know the impact COVID-19 is having on our communities, marketers too have their own challenge...

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