Being a SVP - Enterprise Customers & Global Resellers Channel for over 8 years, Arun Pillai serves a key position in Lake B2B Data Partners Group. Due to extensive experience inside and outside his domain in varied industries like healthcare, education technology etc., he has accurate knowledge to predict the next big thing in data with high accuracy. Follow him to get his latest take on the day’s biggest data marketing happenings.
According to a Smart Insights report, emails have an average click-through rate of 3.57%. This makes...
Nothing beats a good, refreshing story. Stories have always been an effective way of capturing peopl...
16% of all the emails you send will end up in the spam folder. As a B2B business, that translates to...
Video content is rapidly becoming the preferred choice for B2B marketers across industries. It’...
The rising demand for data protection and privacy is finally being listened to, by market leaders li...
Are you curious when is the best time is to send your marketing emails? You’re not alone. Many...
Discover how you can use firmographic data of your target audience for better conversions. Know the ...
In recent years, B2B marketing has evolved to be more customer-centric. Marketers have been explorin...
As stated in the 2019 Health System Tracker report, US physicians are responsible for 20% of healthc...
Whether you’re a startup looking for ways to expand or an established company looking to identify ...