Data Management
Email Marketing
Market Research
Marketing
Healthcare Marketing

Author: Arun Pillai

Being a SVP - Enterprise Customers & Global Resellers Channel for over 8 years, Arun Pillai serves a key position in Lake B2B Data Partners Group. Due to extensive experience inside and outside his domain in varied industries like healthcare, education technology etc., he has accurate knowledge to predict the next big thing in data with high accuracy. Follow him to get his latest take on the day’s biggest data marketing happenings.

Decoding the Application Tracking System (ATS) Features

Decoding the Application Tracking System (ATS) Features

The evolution of new technologies has caused a dramatic transformation in the recruitment sector. Th...

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B2B Audience Finder vs. Traditional Lead Generation: Why Make the Switch?

B2B Audience Finder vs. Traditional Lead Generation: Why Make the Switch?

The B2B marketing landscape is ever evolving and traditional lead generation methods are inadequate ...

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What are the Advantages of Buying an Email List for Data-driven Marketing?

What are the Advantages of Buying an Email List for Data-driven Marketing?

Email marketing is one of the most effective ways to reach your target audience and grow your busine...

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Data Enrichment Services: What is It and How Does It Work?

Data Enrichment Services: What is It and How Does It Work?

In the B2B landscape, data continues to remain at the forefront. But, what about data quality? Most ...

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The Impact of Artificial Intelligence on B2B Marketing

The Impact of Artificial Intelligence on B2B Marketing

In the ever-evolving landscape of B2B marketing, Artificial Intelligence has emerged as the game-cha...

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10 Top Tech Companies In The World: Redefining The Industry

10 Top Tech Companies In The World: Redefining The Industry

Remember when Uber launched its ride-sharing app back in 2009? It was all the rage. But a similar pl...

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Why is Branding Important to a Business in the B2B Marketing Space?

Why is Branding Important to a Business in the B2B Marketing Space?

The first time humans started ‘branding’, it was a way to add a mark to their belongings by burn...

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Marketing Technology Trends 2023: A Glimpse Into The Future

Marketing Technology Trends 2023: A Glimpse Into The Future

It’s 2023. The marketing industry continues to evolve, and technology is at the forefront of t...

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How Automation in Healthcare is Revolutionizing the Industry?

How Automation in Healthcare is Revolutionizing the Industry?

According to Precedence Research, the healthcare automation market is set to grow at a CAGR of 10.33...

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Personalization and Data Privacy: Finding the Balance

Personalization and Data Privacy: Finding the Balance

While it’s true that customers today want personalized brand experiences, they may not like the fa...

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