Data Management
Email Marketing
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Data Segmentation is a pre-requisite for ABM Success

Most B2B digital marketers are adopting an ABM based approach nowadays, and they start off the process with a detailed...

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Data Governance gaps will lead to attacks and ransom. Can you afford this risk?

The corporate cockpit deals with collaborative data management and several gaps need to be addressed to mitigate risks and exposure....

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Voice search has altered consumer behavior. Are you rising to this challenge?

Several content marketing strategies have transformed with voice search. Is your brand able to measure up to it? Scroll down...

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What is your data governance strategy?

Once you are ready to implement data governance, don’t jump right in. Devise a workable strategy first, which is what...

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Private sharing mode is on; digital marketers will need to re-strategize

Popular notion has been tilted to think that it is no longer cool to share photos, messages and feelings on...

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Is Data Quality the same as Data Governance?

Although often used interchangeably, data quality and data governance are two entirely different aspects that are interrelated in a way....

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4 ways to increase your Email Deliverability Ratio

Email deliverability has a direct impact on your campaign ROI. How effective is your email deliverability? Read on An email marketer...

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Success Metrics to Help You to Improve Email Performance

Your emails can be the source of several useful pointers regarding how effective they are. Read on to find out...

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3 Simple Ways to Reactivate & Engage Your Subscribers

Teaser: It is not enough to add more subscribers to your mailing list. You also need to take good care...

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