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Global Impact of Covid-19: B2B Marketers Reinvest In Digital, Amidst Canceled Industry Events!

The grim reality enforced by CORONA is now the hard truth. Industries shut-down, events called-off, educational institutions are indefinitely closed,...

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How Data Quality Is Related to Data Cleansing?

The universe of data more than doubles every two years (EMC). So, it is no wonder that countless businesses have...

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B2B Marketing in the Days of Social Distancing: It’s Time to Go Digital

As 2020 began, marketers were waiting, with bated breaths, for events like the Summer Olympics, US elections, and the Indian...

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Growth hack to marketers - Surviving the impact of COVID-19 and growing post COVID-19

We all know the impact COVID-19 is having on our communities, marketers too have their own challenges if they are...

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Time To Play Your Best Marketing Move Amidst The COVID-19 Distress

It’s incredibly challenging to market anything during the most devastating times of the century, perhaps. The situation is getting out...

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How Marketers Can Handle Event Cancellations Amidst Coronavirus Fears

In the past couple of months, the COVID-19 outbreak has left the entire world breaking into a sweat. While events...

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The Value of Email Marketing in the current Social Media Uprising!

Today we have billions of people hovering over multiple social media platforms. For some, Facebook, Instagram, and Twitter are still...

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A Comprehensive Guide to B2B2C Marketing

It is common knowledge that most companies either sell to other business enterprises (B2B) or to end consumers (B2C). What...

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Data Cleansing vs. Data Enrichment: Know the Difference!

You must have noticed that at times a carefully-crafted campaign that tested well with a sample audience fails to attract...

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