5 Proven Strategies To Build An Email List Quickly And Easily

Author: Charles Berry

It’s no secret that a high-quality email list is vital to your marketing campaigns. This is especially true for the B2B landscape, where you target niche clientele requiring personalized communication to build an email list. By a high-quality email list, we mean one that is entirely free from typos, duplicities, and eroded entries.

A quality email list carries responsive and permission-based contacts of leads who are scouting for specialized solutions your products may offer. To build an email list can prove to be the very link that connects you to your true potential market. Once you know who to reach out to, you can segment leads based on the stage of awareness they are at.

If they are already aware of your brand, you must devise an email marketing campaign to build awareness of your product that solves their particular problem. If they are on the precipice of buying your offering, your email content will alter where you send them emails with discounts to close the deal. You will come across leads at different stages of your sales cycle that require tailor-made email content to nurture them into conversion.

But you can’t get to this part without an email list. Without email lists, you can’t deploy successful email marketing campaigns. Running such campaigns is crucial as studies show that 59% of customers admit that marketing emails positively or negatively influence their purchasing decisions.

Want to grow your email marketing list quickly and easily? Here are five sure-shot email list building strategies.

Additional Read: How To Choose Among the Best Email Service Providers?

1. Leverage the Visitor Queue

Even before asking leads to willingly provide you with their contact details through sign-up forms or in exchange for newsletters or gated content, you must take matters into your own hands. How? By checking out your visitor queue. This means you must thoroughly go through the list of companies or individuals that went through your website or blog site.

You can do this with the help of online tools that assist with visitor tracking. Doing this can provide valuable information, such as the name, industry type, email ids, titles, etc., of potential leads visiting your websites.

These companies or individuals make for qualified leads as they willingly checked you out. Once you have their information, add them to your email list, and send them personalized welcome emails. Know that at least 8 out of 10 leads open such emails.

2. Use Pop-Ups

Pop-up forms are dynamic boxes used to collect information. You can place them anywhere and at any time on any or all of your landing pages. Here are two of the most useful pop-up forms through which you can collect the contact details of visitors.

Opt-in form – This pop-up is a standard on most websites. It typically pops up towards the bottom of the page and asks for brief information like the name and email address of a visitor. By providing you with the same, they may be subscribing to your newsletter or any other type of email communication.

Exit-intent pop-up – This box pops up when a visitor is about to leave your website. Perhaps they have stopped scrolling or are about to move on to the next tab. This pop-up is usually placed in the middle of the screen and can carry a deal, discount, or free resources in exchange for contact information.

Always use pop-up forms on all your landing pages, and be sure to float sticky information on them. Visitors must feel like they are bound to receive some value in exchange for their contact information.

3. Create and Host Quality Gated Content

Gated content includes certain resources that are usually hard to come by on the internet for free. These typically include research reports, case studies, opinion pieces, statistical summaries, e-books, etc.

Your B2B customers are often scouting for industry-specific research, and you can provide it to them in exchange for their contact details. However, your gated content resources must be relevant and compelling enough that visitors find them worth downloading in exchange for their contact details.

4. Cross-Reference Email Contacts with Third-Party List

Third-party data companies are entirely dedicated to compiling email lists across diverse industries. While they have ready datasets, they also customize and create mail lists based on your requirement. Credible data companies have cleansed, appended, enriched, and compliant email lists ready for the taking.

You should purchase them as this is one of the most cost-effective ways to cross-reference your data with a third-party dataset. Doing this helps you eliminate decayed contacts from your list. It also assists you in updating contacts who have moved cities or changed their phone number and email addresses.

Investing in a third-party data company is greatly useful if you know how to select the right one. Here are the questions you must ask a data vendor before purchasing from them.

• Since when are they in business, and which sector data do they specialize in? Asking this question will give you an insight into their domain knowledge and experience.
• What data compliances do they observe? They should comply with GDPR laws and the CAN-SPAM Act, at least.
• Are they willing to provide a bespoke sample email list for free?

In addition to these questions, seek referrals from their previous clientele and online through reviews and testimonials.

Additional Read: The Top 10 CEOs Leading Innovation In America

5. Use Live Chat

It is easy and quick to install chatbots on your website or blog sites. These chatbots can answer queries of visitors and, in the course of the conversation, collect their credentials like names, email addresses, etc.

You can program a live chatbot to generate customer awareness, share free resources and customer service, or answer any query related to your brand. Users who engage with the bot and are willing to provide their email addresses in return are qualified leads you must nurture through a personalized email marketing campaign.

Over to You

Employing these five practices will help you grow your email marketing list accurately and authentically.

Know that to build an email list is never a static entity. Therefore, you will require appending and cleansing it on a quarterly basis to keep it fresh and responsive.

To do so, follow the five tips listed above, and each time you add new contacts or weed out old ones, be sure to cross-reference your data with a third party.

References:

https://www.omnisend.com/blog/how-to-build-an-email-list-from-scratch/

https://www.business.com/articles/how-to-grow-your-email-list/