5 Point Checklist to Buy an Email List from List Providers

Author: Mike Connolly

Undoubtedly email has proved the most successful marketing channel and no debates on that. Be it branding, promotions, customer engagement or even to support existing marketing campaigns, email is one channel marketers bet on.  While email continues to draw the lime light, there are black spots like deliverability, open rates and CTR that haunts the marketers.

Buying an email list is a great solution to address these email marketing issues. But this check list can be of assistance in finalizing the email list provider that helps you create an authentic relationship with your prospects.

1. Reputation of list provider

Not every list provider will be able to transit you through your business goals. The value of the list you are going to acquire is more important than the size of the list. Only a reputed provider can explain how clean their list is. Understand their list cleaning process, how frequently it is cleansed and what measures are taken to scrub the list. Apart from this, check out for some of their client testimonials and clientele to know if they have served big businesses, so that comes as a thumbs up for you to consider this provider.

2. Narrowed focus

As you would already have a set objective for your email campaign, you would be well aware of the target you want to reach. This gives you a clear idea of what industry, demographic, job title and region to buy email lists. This narrowed focus helps you achieve greater returns from the campaign. An expert data service provider should be able to give you an insight into what type of list you can buy based on understanding of your preferences.

3. Substantially big list

Let us face it! All of us need our products to be exposed to as many people. Find a list provider who can assure you of a bigger list than the others. The ultimate goal here is to grow new business opportunities. A substantial list which is also relevant to your business offerings can help you climb up the ladder and might also strike a new prospect for you.

4. Generic email ids

NEVER buy a list that gives you generic ids like [email protected] or [email protected] etc. such ids land you nowhere. You are looking to connect with people and not some email account. Do not ever spend money and time nurturing accounts that might or might not even be managed by a person.

5. Estimate the performance

A professional data solutions provider will be able to give you an estimate of the performance of the list that they are selling. Though no firm will promise you the returns, there will always be a close estimate given. A list provider who is confident about their data cleanliness will never back away from letting you know.

Lake B2B services come with a vast array of database marketing, which drives you with actionable information, enabling 360 degree growth in your business. Be it opt-in email campaigns, field surveys, or other creative methods, with so much dedicated study gone into building data, you can have 80-90% conversion rates from our database. For more details about email lists, call us on 800-710-5516 or email us at [email protected]