5 Creative Holiday Marketing Tips to Make your Brand Stand Out

Author: Mike Connolly

Just back from Thanksgiving and marketers are already chalking out plans for another holiday season. Christmas and New Year is fast approaching and here are a few tips to get your holiday marketing right this season.

Deck up your online presence

Starting from your website to social media handles deck up all your online channels with holiday messages. Spread that holiday cheer though Twitter backgrounds, Facebook cover photos and profile pictures. You might probably even want to give a twist to your corporate logo and give it a holiday season makeover.

Adorn your snail mails

Of all the other initiatives, snail mail program kick starts well in advance. You can use your designer logo on all your communication channels including flyers, posters, greeting cards and customized cards.

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Send out teasers

Leverage your online presence to send out teaser snippets that supports your ultimate communication objective. Create the curiosity among your followers and fans. Make sure to create relevant landing pages for all your teasers.

Promote offers

It is holiday season and there are offers everywhere. Give out special offers for your loyal customers and promote them across all communication channels. During holidays, terms such as ‘offers’, ‘discounts’, and ‘deals’ are some of the keywords that become prominent. Draft your communication to create intent among your audience to click on your links.

CSR Initiatives

Holidays are the best times of the year to plan corporate social responsibilities. After all, holidays are about sharing and caring. Plan your annual CSR initiatives around holidays and what better time can it be than Christmas and New Year.

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