5 Content Management Tips for Your Next Email Marketing Newsletter

Author: Mike Connolly

While others are enjoying a late morning on a bleak Saturday, you are somewhere chalked to the block in work cursing your luck. Oh, it’s Newsletter day! And you are at your nerve-wrecking best  at managing that maverick pull. Rummaging resources and flowering them into brilliant catch-phrases is no easy work, especially during the dead hours of submissions.

It seems that you’re going to miss that Saturday evening date as well. You wished if there was a life-hack folder for your next Email Marketing Newsletter too. Let’s see how we can get you out of your current predicament.

Here are 5 useful tips to prevent a nervous breakdown and also completing your newsletter alongside:

1. Your Newsletter is With You: Remember that last minute article on a boring digital marketing topic that you had half-finished last week? You may have thought it boring to have so many numbers and stats at that time, but that article might actually save your back today. Find it out from wherever you have kept it and look for all relevant searches. Put them all in a folder and there! Now you have a topic half-baked in your oven.

This newly created folder (name it “Email Newsletter”) will be useful for future reference too. Also, such important writing topics, as of newsletters, won’t hit you every day at your command. So, when they do, just save it here. Remember, while writing, nothing is for throwing. You never know which will come in handy, and when. Recycle – that’s the word you are looking for.

2. Thy is My Saviour: Boasting “my choice” is not an option when “my” Email Marketing newsletter will be at “others’” mercy. Simply, let the readers suggest what they want to read in your weekly, monthly or bi-monthly newsletters. Since they have to sign up for subscription anyways, just add an extra column to your membership form, telling them to suggest their readership preferences. And if you are no good at guessing, you can just try out  your competitor’s newsletter, other connected newsletters and get a wholesome idea of the new internet hot-seller. Time to start hobnobbing with that sales representative friend of yours. An on-site angle is always more welcome than secondary internet sources.

3. Mirror Mirror: This week’s Newsletter is almost done. Surely, you or your company is tracking your newsletter’s subscription rates. No? Then take the mirror test immediately. Number of emails opened, number of links clicked – all in all, you get a crisp report on your readership interests at your disposal every time the newsletter is sent out. With an upgraded tracking system, you can also put your website reports to good use. Searches that bring viewers to your site and  portions of the website that are mostly visited – such introspective figures open up recent readership trends and you know automatically what your next newsletter topic should be.

4. Take a Deep Breath: Now, if you are as organised as you should be and it’s still not fetching results, then you need to re-think your strategy. If you have a manure farm and it becomes difficult to produce rose-petals’ worth content for your newsletters every week – it’s not your fault. Take a deep breath. Reduce the length of your newsletter or if its a weekly, make it a monthly one. No need to publish a newsletter which is not worth releasing. Otherwise, the whole purpose behind spending hundreds of dollars to promote your company through newsletters is failed.

And that’s not all! From “problem/solutions” to “how-to” articles, from “top tips” to fables – there are ample of choices to create a successful Email Marketing newsletter. But why not depend upon professionals to do the same and fetch better results? Contact Lake B2B at 800-710-5516 or [email protected] and take an edge over your competitors.