4 Ways to Clean Up Your Marketing Tools

Author: Mike Connolly

If you are seeing more emails bouncing, social media not yielding great returns, or your web analytics not showing desired results, then it is time to do some “Cleaning up”. As the marketing tactics evolve it is important to clean up your tools that support your marketing efforts. Like they say “Well begun is half done”, begin your marketing initiatives with clean resources to see better results coming your way.

1. Scrub your email list

The primary factor that influences your email marketing is a clean list. It is most basic and best practice to scrub your email databases, regularly. Analyze your email marketing results to determine the cleanliness-quotient of your list. Essentially, if you are using an email service provider, it is easy to determine what portion of your subscribers is engaging with you and how many are inactive. If you see subscribers that have not opened your emails for over 6 months, remove them from the list. On the other hand, if there are active users that are engaging multiple times identify them and strategize how to improve this conversation with them. Eventually, scrubbing your list gives you a better view of your audience.

At Lake B2B, with more than 150 email verification and validation experts, we verify the most complex of databases making your data the most effective in the industry.

2. Sweep your fake followers

Similar to your email list, fake followers and likes on social media can give you false representation of your audience. Everlasting truth in social media business is authentic engagements are more valuable than large numbers on your badge. If you have a comparatively smaller social capital, manually verify these fake profiles and remove them. However, businesses that have huge following can consider tools like Status People. Status people and similar tools help you identify and block spammy twitter accounts.

Did you know Lake B2B is the only database provider who offer social-verified database? We can do Social Media Appending on your existing database or just provide you with the social media contacts of your target audience.

3. Spruce up your online identity, website!

This is one of the most crucial yet most neglected to-dos on the list. Your website is your online face and you cannot afford to leave it unattended. As the business goals shift, website should be altered to meet the needs of your visitors.

Again, analytics is the best place to look for the right set of insights. Your web analytics can give a view of what is working for your business. Analyze data such as key drop-off points. These are the pages your visitors are leaving your website in large percentage. Try to find out whether it is a functionality issue or content issue. Analyze important pages that have more than 50% bounce rate and figure out the issue causing this bounce.

4. Consistency in brand assets

Maintaining consistency in your branding at every touch point is crucial. Pay attention to branding colors, your logo presence across website, social media and your marketing collaterals and make sure they are in-line. This consistency helps in building trust and also creating recall for your brand on every channel.

If you own a large business and have multiple divisions that handle branding, it might be time to implement an asset management system. A change on one platform should reflect across your brand presence.

Some of these tips may sound clichéd; however, cleaning up your marketing tools is certainly worth the effort. After all, these play a vital role in your marketing success.