4 Ways to Build A Healthy Attorney Email List

Author: Mike Connolly

How Email Marketing Works:

Email Marketing Company:

Step-1: Writing Email Template Content – 1 Day

Step-2: Designing Email Template – 1 Day

Step-3: Gathering Relevant Email Contacts – 1 Month (Tentative)

Step-4: Receiving Responses – 1 Month (Maybe More)

Step-5: Gaining Profits – 3 Months (+ 2-3 Campaigns)

Email Recipient:

Step-1: Pressing ‘Report Spam’ Button – 2 seconds!

That’s it! In 2 seconds, all that effort, all that time – just whoosh!

You are organizing a mind-blowing event facilitating the attorneys of your city. It’s your first time organizing such a large-scale event and it means a great deal to you. Now, suddenly your emails to the invited attorneys fail to generate any response. Forget the email campaign, the failure might spell doom for the entire event. With tumultuous losses, you are on the verge of bankruptcy.

Frankly, this situation is constant for all email marketing campaigns. The effort, the time is given – nothing matters. All you’ve to do is stick to what you’re doing and clutch onto that patience throttle. Better brace yourself before you put that Attorney Email List to good use. ‘Success Guaranteed’, after all, is a mythical dream in the virtual world.

While you’re at making strategies of what your email recipients would read, it’s better to know the risks. Your enemy is sitting in a dark corner of the Inbox – called the ‘Spam’ folder, waiting patiently to omit you to oblivion. Your ally, the content, is a tricky customer and has only 2 vital seconds to impress your reader to proceed further.

Why am I a Spammer?

It doesn’t require a Herculean crime to become one. Send mail to one person – Inbox; send to a list of people – Spam. That’s the general rule. This rule also rounds up many legitimate emails, like an invite or joint mails from the office, in the junk.

The difference between your mails and those emails is that the office gets a chance to explain the situation through other media. Also, recipients are constantly on the lookout for those, even amongst spams. For you, they won’t give it a second thought. Being seen in the Inbox is your only chance to reach them. Then again, the ‘Report Spam’ button is even there in the Inbox.

How NOT to become one?

While the consequence of becoming a “spammer” is dire, you have ways to prevent it from happening. It’s clear, if the recipient wants to see you in spam, you will be in spam – there’s no other way to it. Email service providers make it extra sure by using the “double opt-in” option:

1. Take permission from prospective recipients before you send your email.

2. Once they subscribe to you otherwise, they have to confirm their choice.

One way, it’s a good thing. You are already half sure that there is an interest factor involved while the contacts are subscribing to you. And you also have the backup of some other media to confirm their reception; just in case your mail lands up somewhere you don’t want it to. The trick is to convince the recipient to not press the ‘Report Spam’ button even before they receive the mail.

Here are 4 ways to earn your effort by getting that much-needed recipient permission and not turning into an “accidental spammer”:

1. Website/Blog: Open your own website, at least a blog. Your other way of communicating to your email recipients must be from another online presence. Create a sign-up page and encourage people to fill it. Once the lawyers start filling up, you have a large number of connections, and that precious Attorney Email List will be ready in no time.

2. Social Media: It’s almost free and provides double the reach. Lawyers have their pages, attorneys have their groups and even judges have their communities. Join one, and have them all in your loop. Use posts that link back to your website, then sign-up page – same drill.

3. Direct forms: If you’re into the law business yourself, you can always distribute a free sign-up form in your office or your club adding a separate column for email addresses.

4. Online Ads: Learn your competition well. Read between the lines – watch their advertisements. You never know, their online ways of attracting clients can be an eye-opener for you.

All this or you can just apply for your own customized Lawyers Email List from the leaders in email list management – Lake B2B. Our regularly updated database provides useful contacts for niche businesses also. Contact 800-710-5516 or [email protected] and get a free quote today.