Why Poor Data Quality Results In Hard Bounces

A McKinsey’s survey suggests email is nearly 40 times more effective at acquiring new customers than Facebook and Twitter, proof enough that email marketing is very much alive. Advancements in ESP tools and growing use of smart phones are paving the way to innovation in email marketing. However, sorting out the hard bounce has still been a tough and tedious job for marketers. One of the key reasons why hard bounce occurs is poorly maintained data.Understanding the hard-bounce and how the same could be addressed can rocket your email campaign success.