Data rules the publishing industry, be it print or digital media. Just as most industries the publishing sector too is hit by a series challenges due to lack of data management. Large stocks of data are frequently not updated, cleansed or maintained for long periods of time and this can have serious negative impacts on the business. Incorrect or obsolete addresses cause delays and deliveries are misdirected or duplicated, and that can further worsen customer relationships. In addition, distributing content through different social media tools and measuring the impact of these social channels is another major challenge faced by marketers in the Publishing sector.
LakeB2B is the answer for publishers wanting a data licensing solution for ensuring highest quality of customer data at all times. For over 10 years now, LakeB2B is the industry’s most trusted source with decades of unmatchable experience and understanding of the publishing companies. We specialize in building data and content for publishing products. Data is sourced from the widest range of channels, is firstly cleansed of duplicates and then merged with existing stocks, and also reliably protected from any subsequent data contamination.
