LakeB2B offers a specialized Growth Acceleration Solution tailored for global remittance providers, fintech companies, and B2B cross-border payment enablers. By leveraging AI-driven data intelligence, hyper-personalized outreach, and multi-channel marketing, we help payment solution providers scale their business, expand into new markets, and acquire high-value enterprise clients efficiently.
Key Solutions & Benefits
Enterprise Lead Generation & Strategic Outreach
- Identifying High-Intent Decision-Makers – Connecting with CFOs, payment heads, and treasury teams in banks, e-commerce, travel, payroll, and fintech firms looking for embedded finance and international payment solutions.
- AI-Powered ICP Targeting – Advanced segmentation to ensure outreach to businesses requiring multi-currency transactions, real-time remittances, and embedded payment solutions.
- Appointment Setting with Key Stakeholders – Dedicated inside sales teams driving qualified meetings with enterprises looking for seamless B2B cross-border payment integrations.
Market Expansion & Global Business Development
- Localized Growth Strategies – Targeted B2B demand generation in APAC, Europe, Middle East, and LATAM with region-specific messaging.
- Investor & Partnership Outreach – Connecting fintech firms with banks, payment aggregators, and potential investors to enhance funding and collaborations.
- Multi-Language Marketing & Regulatory Insights – Tailored communication to align with country-specific compliance regulations, ensuring trust-building in new markets.
SMB & Enterprise Client Acquisition for Payment Platforms
- Content-Driven Thought Leadership – Whitepapers, case studies, and LinkedIn campaigns positioning cross-border payment providers as leaders in the space.
- Performance Marketing for B2B Payment Solutions – Optimized Google Ads, LinkedIn Ads, and programmatic campaigns to drive SMB and corporate adoption.
- Event & Webinar Marketing – Exclusive events and virtual meetups with global CFOs and payment decision-makers to educate and onboard high-value customers.
Fintech Intelligence & Competitive Benchmarking
- Competitor Analysis & Market Mapping – Insights on positioning against leading cross-border payment players for differentiated messaging.
- Regulatory & Compliance Data Support – Aligning marketing and messaging with cross-border payment regulations and financial security mandates.
- Merchant & PSP Lead Intelligence – Connecting Payment Service Providers (PSPs), merchants, and financial institutions with high-volume, low-cost transaction needs.
Impact & Value Proposition
- 30-50% increase in enterprise leads for partnerships & integrations
- Faster market expansion via localized & compliance-driven demand generation
- Higher B2B client acquisition through hyper-personalized outreach
- Strengthened industry positioning & thought leadership
- Better investor alignment & funding growth opportunities
LakeB2B’s expertise in global fintech marketing and payment technology outreach enables cross-border payment providers to scale efficiently, acquire high-value clients, and expand globally with precision.
Proven 4 phase 24 week Roadmap for Global Remittance Providers & Cross-Border Payment Enablers
We help scale global remittance providers and cross-border B2B payment platforms by driving enterprise lead generation, market expansion, and brand positioning across key geographies.
Phase 1: Market Intelligence & ICP Definition (Weeks 1-2)
Identify Ideal Customer Profiles (ICP)
- Enterprise Targets: CFOs, Heads of Treasury, Payment Heads, and Finance Teams in banks, PSPs, fintech firms, e-commerce, payroll providers, and travel platforms.
- SMB Clients: Businesses requiring multi-currency transactions, real-time remittances, and embedded finance solutions.
- Institutional Partners: Payment aggregators, global transaction networks, and trade finance enablers.
Data Enrichment & AI-Driven Lead Mapping
- Extract high-intent contacts from 189 countries using AI-driven data intelligence.
- Segment based on funding rounds, revenue size, and transaction volume needs.
- Dynamic data refresh to ensure outreach precision and conversion optimization.
Phase 2: Enterprise Lead Generation & Strategic Outreach (Weeks 3-8)
Hyper-Personalized B2B Outreach
- Targeted Email & LinkedIn Campaigns
- Outreach to top financial decision-makers with industry-specific messaging.
- AI-driven personalization using real-time company news, funding insights, and growth triggers.
- Cold Calling & Inside Sales Support
- Appointment setting with global enterprises exploring fintech integrations.
- Weekly follow-up with high-intent leads to drive conversions.
Investor & Partnership Development
- Exclusive Investor & Fintech Forums
- Identify and connect with VCs, private equity, and strategic fintech investors.
- Engage in B2B fintech roundtables for co-branded solutions and acquisitions.
- Global PSP & Bank Outreach
- Engage payment service providers, neo-banks, and cross-border aggregators seeking expansion.
- Co-develop custom fintech solutions with leading global banks.
Phase 3: Performance Marketing & Thought Leadership (Weeks 9-16)
SEO & Digital Advertising for B2B Client Acquisition
- LinkedIn & Google Ads:
- High-precision campaigns targeting decision-makers at banks, e-commerce platforms, payroll firms, and PSPs.
- Multi-language campaigns for APAC, EU, MENA, and LATAM expansion.
- ABM (Account-Based Marketing) Approach:
- High-value account targeting using retargeting ads, LinkedIn InMail, and strategic content marketing.
Webinars, Events & Content Strategy
- Industry Webinars & Roundtables:
- Positioning fintech brands as industry leaders by hosting CFO-focused events.
- Case Studies & Whitepapers:
- Showcasing success stories, competitor benchmarking, and compliance insights to educate potential clients.
Phase 4: Conversion Optimization & Expansion (Weeks 16-24)
CRM & Sales Enablement
- Automated Lead Nurturing Pipelines:
- AI-based CRM integration for progress tracking, lead scoring, and intelligent follow-ups.
- Sales Playbook for Enterprise Conversions:
- A step-by-step approach to closing B2B partnerships and merchant integrations.
Continuous Optimization & Scaling
- Weekly Performance Reviews:
- Data-driven insights on lead conversion, ad performance, and market penetration.
- Expansion into Secondary Markets:
- Launch targeted demand-gen campaigns for untapped regions (Africa, South America, and Southeast Asia).
Projected Impact Over 6 Months
- 5x increase in qualified enterprise leads
- 30% faster market expansion into priority geographies
- Higher conversion rates for B2B fintech solutions
- Improved strategic positioning for future funding & M&A opportunities
