TV network-MultiChannel Partnership solutions

Audience Data Enrichment

Understanding your audience is essential for delivering impactful content and maximizing engagement. LakeB2B’s data enrichment services provide deep insights into viewer and listener preferences, behaviors, and demographics.

Features:

• Segment Key Audiences: Identify high-value segments based on age, location, or consumption habits.
• Personalized Content: Tailor recommendations for shows, movies, or music playlists.
• Targeted Campaigns: Design precise marketing campaigns that resonate with your audience.
• Platform Agnostic: Optimize engagement across TV, OTT, social media, and music streaming services.

Impact:

For TV and music networks, enriched audience data enables tailored content strategies, driving higher loyalty and increased platform engagement.

Omnichannel Marketing Campaigns

Audiences today engage with entertainment across multiple platforms and devices. LakeB2B’s omnichannel marketing solutions ensure a seamless and unified experience.

Features:

• Email Marketing: Build targeted campaigns using verified and enriched contact lists.
• Social Media Advertising: Create personalized ads for platforms like Facebook, Instagram, Twitter, and LinkedIn.
• Cross-Device Targeting: Maintain consistent messaging across smartphones, tablets, smart TVs, and desktops.

Benefits:

From TV promotions to movie launches and album drops, omnichannel campaigns maximize your reach and deliver cohesive viewer and listener experiences.

Programmatic Advertising Solutions

Advertising revenue is a major contributor to the entertainment industry. LakeB2B’s programmatic advertising tools automate the ad-buying process and optimize placements for better ROI.

Capabilities:

• Automate ad placements with AI-driven insights.
• Target niche audience segments with precision.
• Real-time tracking and performance analytics.

Use Case:

Movie networks can target cinema-goers or OTT subscribers with trailers and promotions, while music networks can advertise upcoming albums to genre-specific audiences.

Customer Data Platforms (CDPs)

A unified audience view is vital for providing a personalized experience. LakeB2B’s CDPs consolidate data from multiple sources, enabling better decision-making.

Features:

• Centralized dashboard for cross-platform data.
• Enhanced personalization for content suggestions.
• Insights into customer journeys across touchpoints.

Impact:

Music streaming platforms can track song preferences, while movie and TV networks can analyze viewer habits to optimize content and recommendations.

Content Recommendation Engines

Retaining audiences in a competitive market requires personalization. LakeB2B’s AI-powered recommendation engines analyze viewer or listener preferences to suggest relevant content.

Benefits:

• Boost content consumption on OTT and music platforms.
• Drive subscription renewals with personalized playlists or show recommendations.
• Enhance viewer or listener satisfaction with tailored suggestions.

Use Case:

Music platforms can recommend playlists based on mood or genre preferences, while movie platforms can suggest regional films to specific audience segments.

Subscriber Acquisition Strategies

Growing and retaining a loyal subscriber base is essential for long-term success. LakeB2B provides comprehensive support for subscriber growth and engagement.

Features:

• Market analysis to identify high-potential regions.
• Crafting compelling subscription offers.
• Targeted campaigns to acquire and retain subscribers.

Impact:

Digital platforms and OTT services can expand into untapped markets, while loyalty programs ensure sustained engagement.

Data Monetization Services

Entertainment networks hold vast amounts of data, often underutilized. LakeB2B helps monetize this data effectively.

Capabilities:

• Collaborate with advertisers seeking specific audience demographics.
• License anonymized datasets to industry partners.
• Generate revenue through actionable, data-driven insights.

Impact:

For example, music networks can partner with brands targeting specific age groups, while TV networks can license data for media planning.

Predictive Analytics for Content Strategy

LakeB2B’s predictive analytics tools use historical data to identify trends and forecast what will resonate with your audience

Benefits:

• Identify high-potential genres, shows, or albums.
• Optimize programming schedules or album release dates.
• Minimize risks in content investments.

Use Case:

Movie networks can predict the success of a genre in specific regions, while music platforms can determine trending artists or sounds.

Event Promotion & Audience Engagement

From music festivals to live sports broadcasts and award shows, LakeB2B’s event solutions ensure maximum impact.

Services:

• Pre-event email and social media campaigns.
• Real-time audience engagement tools like polls and live Q&A.
• Post-event follow-up strategies to sustain interest.

Benefits:

Music festivals and TV networks broadcasting live events can increase attendance and viewer engagement, maximizing their reach and ROI.

Global Expansion Support

As entertainment networks aim for global reach, LakeB2B offers strategies to penetrate international markets.

Capabilities:

• Multilingual campaigns for diverse audiences.
• Partnerships with regional distributors and advertisers.
• Localization of content and marketing materials.

Impact:

Music networks can expand their listener base globally, while TV networks can enter new markets with tailored offerings.

Benefits of Partnering with LakeB2B

By leveraging LakeB2B’s solutions, entertainment networks gain:

• Enhanced Audience Understanding: Use enriched data for targeted and effective outreach.
• Increased Revenue: Monetize audience data and boost ad sales.
• Improved Engagement: Deliver personalized experiences across platforms.
• Global Reach: Expand seamlessly into international markets.
• Future-Ready Strategies: Utilize AI and predictive tools to stay ahead of trends.

Industries We Serve

LakeB2B’s expertise spans across:

• TV & Broadcast Networks: Boost viewership and ad revenues with precision targeting.
• OTT Platforms: Scale subscriptions and improve retention with personalized campaigns.
• Music Platforms: Monetize listener data, recommend tailored playlists, and engage fans.
• Movie Studios: Optimize promotions, expand global reach, and predict box-office trends

Why LakeB2B?

LakeB2B is a trusted partner for TV, digital, music, and movie networks, offering:

• Extensive Experience: Years of expertise in serving global entertainment clients.
• Robust Data Assets: A proprietary database of over 70 million business contacts.
• Innovative Technology: AI-driven tools for personalization, analytics, and marketing automation.
• Measurable Outcomes: Tailored strategies to achieve specific business goals.

Partner with LakeB2B Today