LakeB2B Enhances BioPharma Client's Data with Targeted Enrichment & Append Services

Client Overview

The client is a leading global company in the BioPharma industry, specializing in providing essential energy services and innovative solutions to their diverse customer base. With a strong presence in the United States and a focus on growing their outreach, the company has built an impressive portfolio of services aimed at driving efficiency and growth across various industries.

Objective

The client required assistance in enhancing their existing data to better target key stakeholders within the BioPharma sector. Their objective was to improve the accuracy and depth of their contacts list to support strategic marketing and outreach efforts.

Specifically, the client wanted to:

Improve the coverage of their database for key decision-makers within BioPharma.

Ensure their data was up-to-date and enriched with new contact information for effective outreach.

Append missing details such as contact information, job titles, and company affiliations for more precise targeting.

Challenge

The client’s initial contact list consisted of 1,747 records, but they identified gaps in the data, which made it challenging to effectively engage with their desired audience. They needed to ensure that the data was enriched with accurate, current, and actionable information, including expanded contact details to support marketing campaigns, outreach, and sales efforts.

Solution: LakeB2B’s Data Enrichment & Append Services

LakeB2B employed its Data Enrichment & Append Services to enhance the client’s database. Through an advanced matching process, we appended additional contact information for each record, resulting in a more robust dataset that included company affiliations, titles, and direct contact details for decision-makers in the BioPharma industry.

Key Features of LakeB2B’s Solution:

Data Matching & Enrichment: By matching the original data with LakeB2B’s verified database, we successfully appended additional contact details for decision-makers within the BioPharma sector.

Accurate & Up-to-Date Information: We provided fresh, accurate data for 1,962 contacts from the original 1,747 records, ensuring the client’s database was enriched with the most current and relevant information.

Expanded Contact Fields: The appended dataset included expanded details like job titles, company affiliations, and contact information, allowing for more targeted outreach efforts.

Results

The data enrichment and appending process resulted in a 12% increase in the size of the client’s original database, bringing it from 1,747 records to 1,962 contacts. The additional contact information provided the client with a more comprehensive and accurate dataset, allowing for:

Improved Targeting: The enhanced database allowed the client to better segment and target the right stakeholders for their marketing campaigns.

Better Outreach: With more detailed and accurate contact information, the client was able to run more personalized and effective outreach programs, ensuring that they connected with the right decision-makers.

Increased Campaign Effectiveness: The enriched data supported the client’s marketing efforts, enabling them to reach key decision-makers more efficiently and with greater relevance.

Client Feedback

“We were pleased with the results from LakeB2B’s data append services. The data was more accurate, and the enriched information allowed us to target our marketing efforts more effectively. We rated the service a 7 out of 10, as there’s always room for improvement, but overall, the results were positive and met our expectations.” — Birnur.