LakeB2B Helps Global Risk Management and Benefits Firm Acquire Targeted Healthcare Data for Marketing Campaigns

Client Overview

Founded in 1947, the client is a global, independent risk management, benefits, and technology firm. With a diverse portfolio of services and offices in major cities worldwide, the company generates over $1 billion in annual revenue and employs over 4,500 professionals. Known for its cutting-edge solutions, the client serves clients across various sectors, including healthcare, insurance, and finance.

Objective

The client sought to acquire accurate and segmented contact data from organizations using healthcare analytics platforms. The primary goal was to engage healthcare decision-makers in order to drive new marketing campaigns for their services. Specifically, they needed contact information from individuals using certain healthcare analytics platforms, including payer solutions, health plan solutions, and clinical platforms.

The client’s requirements included acquiring data from:

Truven Health Analytics (Advantage Suite & MarketScan Database users).

MedeAnalytics (Payer Solutions users).

Cedar Gate (Payer Platform users).

HDMS (Health Plan Solutions users).

Arcadia (Healthcare Analytics users).

Innovaccer (Healthcare Analytics Platform users).

In total, the client needed accurate contact data for 2,547 companies and 8,057 contacts, specifically targeting key decision-makers in the healthcare space.

Challenges

The client’s challenge was acquiring a highly segmented and actionable database that included not only the right companies but also the right people—key decision-makers in roles like Chief Clinical Officer, Chief Analytics Officer, Medical Director, and others. In addition to private sector organizations, the client was also interested in identifying state governments using these analytics platforms for public health initiatives.

The data needed to be highly precise, as it would form the backbone of their marketing outreach efforts. The client also required this data to be up-to-date and well-filtered, to ensure they could engage the most relevant stakeholders for their campaigns.

The Solution: LakeB2B’s Comprehensive Data Acquisition and Segmentation

LakeB2B leveraged its industry-leading data solutions to deliver highly targeted data that met all of the client’s criteria. Here’s a breakdown of how LakeB2B addressed the client’s needs:

Data Acquisition and Segmentation:

Truven Health Analytics (Advantage Suite & MarketScan Database)

Companies: 1,668

Contacts: 6,590

LakeB2B delivered a comprehensive database of companies using Truven Health Analytics’ Advantage Suite and MarketScan Database, with a focus on key decision-makers such as Chief Clinical Officers, Chief Analytics Officers, and Medical Directors.

MedeAnalytics (Payer Solutions)

Companies: 237

Contacts: 937

LakeB2B provided targeted data for organizations using MedeAnalytics’ payer solutions, ensuring the contacts aligned with the client’s key marketing objectives.

Cedar Gate (Payer Solutions/Platform)

Companies: 165

Contacts: 652

Data from Cedar Gate’s payer solutions was sourced, specifically focusing on leadership roles such as Medical Directors and Chief Transformation Officers.

HDMS (Solutions for Health Plans)

Companies: 57

Contacts: 225

LakeB2B collected data from HDMS’s health plan solutions providers, ensuring that only relevant contacts for health plans and data analytics were included.

Arcadia (Healthcare Analytics)

Companies: 147

Contacts: 580

Data from Arcadia was provided, with a focus on individuals leading healthcare analytics initiatives and population health management.

Innovaccer (Healthcare Analytics Platform)

Companies: 93

Contacts: 368

LakeB2B sourced data from Innovaccer, targeting those responsible for healthcare insights and clinical transformation.

Personalization & Segmentation for Campaigns

LakeB2B ensured that the data was finely segmented by key criteria such as product usage, decision-maker roles, and geography. The data was thoroughly personalized to fit the client’s specific marketing needs, making it ready for direct outreach.

The Results

The client was extremely satisfied with the accuracy and quality of the data provided. With a total of 2,547 companies and 8,057 contacts, the database was highly targeted and segmented, enabling efficient outreach to the right individuals.

Data Accuracy: LakeB2B delivered high-quality, verified data, ensuring the client had the most up-to-date and reliable information for their campaigns.

Targeted Outreach: With well-segmented data, the client was able to effectively target key decision-makers across a range of healthcare analytics platforms, increasing the relevance of their messaging.

Campaign Readiness: The client’s representatives immediately began utilizing the data for their outreach efforts. The first campaign is set to launch in March 2025, making the data actionable within a short timeframe.

Client Testimonial

“We are extremely satisfied with the data LakeB2B provided. The contacts were highly relevant and aligned with our target audience, and the segmentation was precisely what we needed for our upcoming marketing campaigns. We appreciate LakeB2B’s professionalism and their ability to deliver high-quality data that is both accurate and actionable. We look forward to leveraging this data for future success.” — A. Merritt.