LakeB2B Empowers Pharma Client with Data-Driven 12-Touch Email Campaign for Targeted Healthcare Outreach

Executive Summary

A leading pharma company with annual revenue exceeding $40 million and a team of 51-200 employees sought to run a 12-touch email campaign targeting healthcare professionals. LakeB2B, a premier data provider and data-driven marketing solutions expert, delivered a comprehensive contact list and managed the email campaign, leading to remarkable engagement and improved ROI. The campaign targeted Family Practitioners (FP), General Practitioners (GP), Pediatricians (PEDS), Gastroenterologists, and Pharmacists across four U.S. states: Louisiana (LA), Maine (ME), Virginia (VA), and Wisconsin (WI). By the 12th touchpoint, the campaign had achieved significant growth in open rates and click-through rates (CTR), underscoring the effectiveness of LakeB2B’s data accuracy and campaign execution.

The Challenge

The client’s primary objective was to engage healthcare professionals across key specializations within the Medicaid segment to promote relevant pharma solutions. They aimed to build meaningful connections with Family Practitioners, General Practitioners, Pediatricians, Gastroenterologists, and Pharmacists, with a focus on the LA, ME, VA, and WI regions. Given the competitive nature of the healthcare sector, a multi-touch approach was essential to improve brand recall and message resonance. However, without accurate data, executing a 12-touch email campaign would have been inefficient and risked low engagement and higher unsubscribe rates.

Solution: LakeB2B’s Targeted Data and Campaign Management Expertise

LakeB2B’s extensive healthcare database and advanced marketing solutions provided the client with a customized, end-to-end solution. This approach combined data acquisition with the execution of a structured 12-touch email campaign, ensuring that each message was directed toward an accurately targeted audience.

Process Overview

1. Targeted Data Acquisition

LakeB2B sourced a tailored dataset, segmented by specialization and region, ensuring the contacts met the client’s exact campaign requirements. A total of 11,652 contacts were provided, covering the following groups:

2. Rigorous Data Validation

Each contact underwent a meticulous validation process, ensuring high data accuracy and reliability. This step minimized bounce rates and helped maintain a consistent level of engagement throughout the campaign.

3. Execution of the 12-Touch Email Campaign

LakeB2B designed and executed a 12-touch email campaign, with each touchpoint crafted to nurture engagement and drive meaningful interactions. Campaign performance metrics were closely monitored, with LakeB2B’s team adjusting optimize open rates, click-through rates, and minimize unsubscribes.

4. Continuous Monitoring and Optimization

As the campaign progressed, LakeB2B analyzed open rates, clicks, and unsubscribe data to fine-tune messaging and targeting strategies, ensuring ongoing growth in engagement.

Results

The email campaign yielded impressive growth in engagement, demonstrating the effectiveness of LakeB2B’s data-driven approach:

Client Testimonial

“We were very satisfied with the contacts received from LakeB2B. The data was highly accurate, and the campaign was successful, resulting in an increase in ROI. The steady growth in engagement from the first to the last touchpoint exceeded our expectations.” – Claire, Pharma Industry Client