The Challenge:
* Data Inaccuracy: The Company’s existing database of 6,620 contacts potentially contained outdated or inaccurate email addresses. This hindered their ability to connect with key healthcare professionals and effectively promote their pharmaceutical products and services.
LakeB2B’s Solution:
Understanding the importance of data integrity, LakeB2B implemented a two-pronged approach to revitalize The Company’s contact database:
* Data Cleansing: We employed meticulous data hygiene processes to identify and remove any invalid or outdated email addresses within the existing list of 6,620 contacts. This ensured a foundation of accurate primary contact information.
* Email Append: Leveraging our extensive resources, LakeB2B enriched The Company’s database by appending a significant number of verified primary and alternate email addresses for their contacts.
* Primary Email Addresses: 4,859 contacts were successfully matched with verified primary email addresses.
* Alternate Email Addresses: An additional 2,336 alternate email addresses were appended, providing The Company with a robust backup communication channel for each contact.
Delivered Results: Through data cleansing and email append, LakeB2B significantly enhanced The Company’s contact database, yielding:
* Improved Data Quality: The data cleansing process ensured a core of accurate primary email addresses for a substantial portion of the original 6,620 contacts.
* Expanded Reach: The appended 2,336 alternate email addresses provided The Company with additional communication channels for many contacts, potentially improving their overall outreach effectiveness.
Measurable Results: While specific campaign results were not disclosed, The Company acknowledged LakeB2B’s responsiveness to their needs. This suggests a successful outcome in terms of receiving a revitalized and enriched contact database, empowering them to connect with a wider audience of healthcare professionals more effectively.
Client Testimonial:
“Your team was responsive to our need for our latest request.”
– Tracey
Conclusion:
This case study exemplifies the power of data quality in the pharmaceutical industry. By partnering with LakeB2B, The Company achieved a significant improvement in their contact database accuracy and expanded their reach through email appending. This enhanced data foundation empowered them to connect with key healthcare professionals more effectively, propelling their marketing and outreach efforts within the pharmaceutical landscape.
