Expanding Reach, Deepening Connections: How LakeB2B Empowered a Birmingham Dermatology Center to Connect with Local Healthcare Professionals

Precise Geo-Targeting within a 35-mile radius of Birmingham ensured targeted outreach
Provided data with comprehensive coverage that included a diverse range of healthcare professionals crucial for patient referrals
Achieved a CSAT rating of perfect-10 rating from the client
Industry : Healthcare (Dermatology
Location : Birmingham, Alabama
Challenge : A thriving dermatology and skin health center in Birmingham, Alabama, aimed to expand their reach and connect with a broader audience of local healthcare professionals. With over 40 employees and annual revenue exceeding $8.2 million, the center sought to attract new patients through referrals and solidify their position as a leading provider of dermatological care.
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The Challenge:

 * Targeted Outreach: The Center needed a comprehensive list of healthcare professionals within a specific geographic area – a 35-mile radius surrounding their location in Birmingham. This ensured their marketing efforts resonated with the most relevant healthcare providers who could refer patients seeking dermatological expertise.

 * Multifaceted Audience: They aimed to connect with a diverse range of healthcare professionals who play a crucial role in patient referrals, including physicians, nurses, dentists, pharmacists, physician assistants, therapists, technologists, and technicians.

LakeB2B’s Solution:

Understanding The Center’s specific needs and target audience, LakeB2B delivered a data solution designed to maximize their outreach effectiveness:

 * Precise Geo-Targeting: We meticulously identified and compiled a data list encompassing various healthcare professional titles within a precisely defined 35-mile radius of Birmingham, Alabama. This laser-focused approach ensured their marketing efforts reached the most relevant healthcare providers located within their target service area.

 * Comprehensive Coverage: The data list incorporated a diverse range of healthcare professionals crucial for patient referrals:

SpecialtyCounts
Dentists335
Healthcare Professionals830
Nurses1,946
Pharmacists / Pharmacies195
Physicians3,162
Physician Assistants214
Technologists / Technicians95
Therapists434
Total7,211

* Data Quality & Verification: LakeB2B prioritizes data accuracy to maximize campaign effectiveness. Our stringent data hygiene processes ensured the list contained a high percentage of deliverable contacts with up-to-date information.

Total Delivered Contacts:

An impressive 7,211 targeted contacts were delivered to The Center, providing them with a comprehensive pool of potential referral partners within the Birmingham area’s healthcare landscape.

Measurable Results:

While specific campaign results were not disclosed, The Center expressed a perfect 10 out of 10 rating for their overall experience with LakeB2B. They highlighted that the data met all their needs and expectations, and enthusiastically expressed their willingness to recommend LakeB2B’s products and services to colleagues. This positive feedback suggests a successful outcome in terms of receiving the high-quality data they required to execute their marketing strategy.

Client Testimonial: 

“I rate this experience 10. Yes, LakeB2B was able to meet all my needs and
expectations during the interaction. It was a good experience. I would be
willing to recommend LakeB2B’s products and services to other companies and my
colleagues.” –  Joel

Conclusion:

This case study demonstrates the power of a targeted data approach in the healthcare marketing landscape. By partnering with LakeB2B, The Center gained access to a comprehensive and accurate list of diverse healthcare professionals within their local service area. This strategic outreach empowered them to build stronger relationships with referral partners, expanding their reach and attracting new patients seeking dermatological care.

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