Introduction
Achieving high open rates in cold emailing campaigns is both an art and a science. At LakeB2B, we’ve developed a proven system to consistently reach 2/3rd open rates.
Here’s our comprehensive 6-step process for warming up 100+ accounts in just couple of weeks to enable superior reach:
Diversify Your Email Infrastructure
Set up couple of email inboxes per domain: This spreads out the sending load and mimics natural email activity.
Use tens of secondary domains: For example, if your main domain is xyz.com, create secondary domains like xyz.co. This approach enhances deliverability and mitigates the risk of domain blacklisting.
Standardize on Gsuite and outlook kind of top tools
100% Gsuite and outlook Usage: All our accounts utilize Gsuite or outlook, taking advantage of its robust deliverability features.
Optimization Tools: Tools like Smartlead , Ampliz and Instantly tailor deliverability to the email client. As most target clients use Outlook and gmail mix, we recommend to consider a 50-50 split between Gsuite and Outlook to maximize reach.
Leverage Lakeb2b and a Smartlead kind of tools for SmartSending and Warm-Up
SmartSending: Utilize tools for ‘plain text sending’, ’email warm-ups’, and ‘rotating inboxes’. These features ensure your emails land in the inbox and not the spam folder.
Technical Management: Focus on creating engaging content while Smartlead manages the technical aspects of deliverability.
Implement Smart Sending Limits
Daily Send Cap: Limit daily sends to 30-45 emails per inbox. This strategy maintains a natural sending pattern, avoiding spam filter triggers.
Monitor Emailing Bandwidth Weekly
Regular Checks: Consistently monitor your sending capacity to ensure you’re not overloading any single email address.
Buffering: Maintain a buffer of more email addresses than your daily send volume. This practice helps sustain high deliverability rates.
With LakeB2B Stay on the Cutting Edge
Industry Insights: Keep updated with the latest insights and tactics from industry leaders. Adapt your strategy as needed to stay ahead in the competitive B2B landscape.
Implementing this system has enabled us to achieve and maintain over 50% open rates for our clients within 3 months, even in highly competitive markets. With meticulous attention to infrastructure, sending patterns, and continuous adaptation, you can realize similar success in your email campaigns.
