Overview
This Privacy Policy describes how LakeB2B gathers and uses data to market its products and services and to fulfil our customer’s business needs, when it provides data and services through its Business-to-Business (B2B) Databases and other related products. It is applicable for postal, email, telephone and online channels including visitors to the LakeB2B website. The Policy does not cover or apply to the practices of any third parties.
LakeB2B provides marketing services and products to our customers to enable them to engage with their chosen audience of individuals and/or businesses. We receive third party information from other, vetted, reputable and compliant companies which may include your name, your postal address, email address and or telephone number or supplemental information obtained including demographic and Personally Identifiable Information (“PII”.)
LakeB2B does not collect, hold or use sensitive information such as Social Security numbers, credit card numbers, banking information, or biometric data.
We work with carefully vetted only third-party companies that have demonstrably high standards, been approved by LakeB2B and have a high regard for, and processes to respect and comply with applicable privacy law, consistent with LakeB2B’s own standards. We are committed to protecting your privacy rights and take this issue seriously. We have internal policies to uphold the security of the data in our possession whilst meeting the legitimate needs of our customers.
LakeB2B is the one of world’s leading source of business information and insight.LakeB2B collects information about businesses to deliver products and services that assist our customers in making critical commercial decisions. Our global business database includes information that may be classified as personal information under various laws such as information relating to an individual (e.g. a sole trader, a partnership, a company director, a beneficial owner, a trustee, a professional contact.)
This privacy notice explains how we collect, share and protect business information. We will always work to comply with any applicable privacy legislation and share with you any information we hold about you as an individual.This policy also covers the LakeB2B website: www.LakeB2B.com
OVERVIEW OF SERVICES WE PROVIDE TO MARKETERS AND ADVERTISERS
LakeB2B provide a range of data driven marketing products and services including offering insight and analytical services as well as marketing customized databases that may contain PII. These services often involve a combination of data that we have licensed or obtained from public sources, or carefully screened data partners and may contain various analytics and algorithms that we have applied to the data, in order to help our customers understand their customers and (in some cases) to analyze or enhance the data files that they hold. The data that we license can be provided by our customers and partners in the form of name, address, job title, telephone, email and information about what individuals may have purchased or be responsible for purchasing. Transactional data with credit card or banking information is not sold, processed or collected by LakeB2B.
LakeB2B may engage in digital advertising programs, by utilizing our marketing databases to deliver online targeted advertising for marketers using third party online networks. We work hard to ensure that we deliver the appropriate audience for our clients whilst upholding and respecting the right to privacy and the right not to participate in these programs. Our advertising partners may deploy cookies, web beacons or similar technologies through websites or email messages sent by LakeB2B or their own online channels and partners. The technology facilitates relevant advertisements to appear as you browse the web, based on your actual, recent website browsing and email activity or known interests derived from your browsing history.
Our Purpose for Collecting Information
LakeB2B collects personal information so that we can supply commercial data about organizations to other organizations. We collect personal information so that we can license and sell professional business contact information for marketing and data management purposes.
How Do We Use and Share Information?
LakeB2B uses the information that we collect to operate our websites, offer customers a variety of business information products and services for use in making marketing decisions. LakeB2B also licenses professional business contact information to authorized resellers and third-party businesses for marketing and data management purposes.
We may use your professional business contact information to match it with other public and private sources in order to create anonymous segments of information (this is non-personally identifying information, such as demographic, behavioral and technical information, extracted from the underlying Data) for use by LakeB2B and/or third parties to target advertising messages to you on third party sites and services. Such segments do not reveal or contain your personal information. You may opt-out from certain targeting advertising by following the instructions in the section below entitled “What are your choices regarding Cookies”.
Aggregated website visitor data may be used to determine usage patterns or interests of visitors to the website and users of our products, or for purposes related to technical support or security of the website, products and computer systems. Usage information, such as functions accessed by a UserID, may be tracked within the products. We do this to respond to questions from the user, for market research, and to improve the design and functionality of the products. We may also aggregate corporate or industry information accessed by all of our customers. We do this in order to appreciate the types of companies and industries for which our customers require information, which in turn improves the quality of the products.
DATA COLLECTED WHEN YOU VISIT OUR WEBSITE
LakeB2B may collect and store the information you voluntarily provide to us by visiting our website – LakeB2B.com. For instance, you may provide information to us through registration to events or by completing a form to request information, which may ask for personal information, such as your name, the company you work for, business title, postal address, email address, telephone number, and other information. Also, please note that if we obtain personally identifiable information about you, we may contact you, unless you have requested that we add your details to our “do-not-contact” database. You can also opt out of receiving any further information by notifying us at the address below or writing to [email protected].
LakeB2B may also automatically collect and aggregate other non-personal information from your visit to LakeB2B.com by the use of cookies. “Cookies” are text files a web site uses to track visitor activity, repeat visits, pages viewed, to the end of improving our visitors’ online experience and modifying content and targeting advertising based on online behavior. You can disable or deny the use of cookies and the subsequent gathering of information by adjusting your browser settings. The information collected by our technology platforms may include the type of web browser or operating system used, the IP address and we may also retain information about the pages or content viewed on our website. Any information gathered when visiting our website could be used by us to process inquiries that you initiated, to promote our own products and services to you, to notify you of events and or new product information and may also be disclosed to our clients for their business purposes.
What Information We Collect
LakeB2B collects information on businesses and business professionals. The business information that we collect includes the following:
Company and business professional information, including business contact information such as name, title, address, phone number, fax number, and e-mail address, domain names, we collect a limited amount of non-business personal information on business individuals (such as a personal, non-business email address) to increase the accuracy of our business contact information, but we never publish such information in any of our business products or solutions. In addition, we corroborate and build business contact emails by way of various verification methods and data points;
Detailed company profiles and statistics, including number of employees;
Company operational histories, including territories, subsidiaries, affiliates, and lines of business;
Summary business information regarding net worth;
IP addresses are used to analyze trends regarding LakeB2B products and services and to increase accuracy of our business data sets, as well as to assist us in matching IP addresses to business contact information.
- Website visitors and Customers
Personal Information You Provide Through Websites:
Includes name, address, telephone number, email address, employer, job title. We collect personal information from website visitors when subscribe to email newsletters and alerts, fill out a form to request additional information; access whitepapers and webinars.
Personal Information Collected In The Scope Of Marketing Activities:
Your personal information may be collected when we conduct webinars, demand generation campaigns, when we disseminate white papers, e-books or similar content, when you click on landing pages, in the course of Pay-Per-Click campaigns, and similar events and methods.
When you sign up to participate in any LakeB2B hosted tutorials/webinars, and social media, we will collect personally identifiable information in order to establish your profile.
Information Collected Automatically Through Computer Tracking:
We also collect information about website visitors such as IP address, browser type, or operating system, areas of the website visited and the website from which a visitor came. We collect and analyze this information for the continued improvement of the Products, Websites, and our business. We routinely use this web log information to administer and improve our website. While some of this information may be traceable to an individual, we only seek to identify individuals (i) whom we believe are using our website for improper purposes, (ii) when necessary to assist them with their user experience, (iii) for marketing purposes, including third party marketing , (iv) or to otherwise use the information as described in this policy.
LakeB2B analyzes IP addresses of visitors to our websites and match business information from our various databases and received from third parties against the IP addresses to learn more about what types of businesses are visiting our websites and the browsing preferences of such businesses on our websites. We use the information derived from these analytical activities, which may be combined with non-personally identifiable behavioral information received from third parties, to better model and refine our general marketing activities and may, from time to time and to the extent permitted by law, directly market our products and services to these businesses based on the information we have learned about their browsing activities while on our websites.
LakeB2B does not respond to Do Not Track Signals.
DATA SECURITY
LakeB2B has procedures and technologies in place to safeguard our data assets which may contain your personal information. Access to data is only by authorized employees for legitimate business purposes. We use reasonable measures to ensure that partners with whom we work also have sufficient security processes are in place to ensure secure transfer.
LakeB2B maintains commercially reasonable security measures to protect personal information against unauthorized access and disclosure and that are consistent with our business operations and generally accepted industry standards. These measures include the implementation of technical, physical and administrative security safeguards. LakeB2B requires employees to complete privacy and security training. LakeB2B also implements a third-party service provider due diligence program to ensure that our vendors likewise employ adequate data collection, processing, transfer, management and security measures in carrying out their services on our behalf.
We cannot ensure or warrant the security of any information that you transmit to us and you agree that you provide this information and engage in such transmissions at your own risk. Once we receive information from you, we will endeavor to maintain its security on our systems. LakeB2B has established policies and procedures for securely managing information and protecting Data against unauthorized access and we continually assess our data privacy, information management and data security practices. We do this in the following ways:
- Establishing policies and procedures for securely managing information;
- Limiting employee access to information;
- Protecting against unauthorized access to customer data by using data encryption, authentication and virus detection technology, as required;
- Requiring service providers with whom we do business to comply with relevant data privacy legal and regulatory requirements;
- Monitoring our websites through recognized online privacy and security organizations;
- Conducting background checks on employees and providing Data Privacy training to our team members;
- Continually assessing our data privacy, information management and data security practices.
COOKIES, WEB BEACONS, PIXEL TAGS, AND GIFS
What are Cookies, Flash Cookies, Web Beacons, Pixel Tags and GIFs and how are they used?
A cookie is a small text file that is stored on your computer’s hard drive and that often includes an anonymous unique identifier. When you visit a website, that website’s computer asks your computer for permission to store this text file in a section of your hard drive that is specifically designated for cookies. Each website can send its own cookie to your browser if your browser’s preferences allow it. Your browser will only permit a website to access the cookies that it has previously sent to you and not the cookies sent to you by other websites.
We use cookies to store login or other information on your computer, which serves to improve our website functionality and tailor our services to your preferences and interests. Other uses include preventing, detecting and investigating potentially prohibited or illegal activities, including enforcing our Terms of Use agreement. Cookies allow us to calculate the aggregate number of people visiting our website and to assess which parts of the site are most popular. This information helps us to constantly improve our website and better serve our customers and some of our cookies may be tied to personally identifiable information. We do not store credit/debit card numbers in cookies.
For new visitors, we use first party cookies or Web beacons (placed on your browser by LakeB2B) to collect limited data, such as the date, time, and areas of our website that are visited, as well as the website from which the new visitor came. We may use IP addresses to derive certain other information concerning businesses visiting our websites as described in this policy, but we do not analyze this information in a way which would reveal the identity of the individual browsing our websites. When you select one of our products or services, register for a newsletter or e-mail alert, fill out an online form, we may try to identify your browser and we may combine information from cookies, Web beacons, code and other information collected online with other data that we maintain about you. By improving the features, marketing, and content of our website and by making your online experience more convenient and meaningful, we are able to better serve our customers’ needs.
We may use local shared objects, also known as Flash cookies, to display content based upon what you view on our site to personalize your visit. Flash cookies are different from browser cookies because of the amount of, type of, and how Data is stored. Cookie management tools provided by your browser will not remove Flash cookies.
A Web beacon is a graphic image, such as a pixel tag or clear GIF, which is placed on a Web page or in an e-mail message to monitor user activity, such as whether the Web page or e-mail message is accessed or clicked. They are often invisible because they are very small in size. They are also used on many Web pages for alignment purposes.
We sometimes use Web beacons to provide an independent accounting of how many people visit our website or to gather statistics about browser usage on our website. Some of our Web pages and HTML-formatted e-mail newsletters use Web beacons in conjunction with cookies. It is difficult for you to limit the use of Web beacons because there is no easy way to distinguish their use from alignment and other purposes. Web beacons may also be loaded from a different Web server than the rest of the page.
Some of our e-mails may also contain pixels or code to gather information regarding e-mail behavior and analytics. We may share this encrypted information with third parties for e-mail analytics purposes.
Third Party Cookies
Some of our business partners, such as third-party advertisers, use cookies that originate from their websites. We have no access to, or control over, these cookies. For more information, please see the “Third Party Advertisers” section below.
We use third party advertising companies to serve ads when you visit our website. In the course of serving advertisements, our third-party advertisers and partners may place or recognize a unique third-party cookie on your browser. These companies may use information about your visits to LakeB2B’s and other websites in order to provide advertisements on this site and other sites about goods and services that may be of interest to you. These third-party partners monitor how guests use websites and determine which online features they prefer. We may report information to our partners about our customers and the products and services they order, as well as aggregated, non-identifiable information about our guests’ use of our website. For more information, please see the “Third Party Advertisers” section below.
Third Party Advertisers
We use third party advertising companies to serve our Internet ad banners on our website and other websites on which we advertise. The use of third-party cookies and other tracking technologies is not covered by our privacy policy. We do not have access to or control over any third-party tracking technologies. Third party advertisers may also use a third-party analytics provider to place third party cookies on your browser in order to collect anonymous and aggregated session Data, such as the ads that are viewed. If you view a Web page where our ads appear, the advertising company may place a cookie on your computer or use a Web beacon to access a cookie that they previously placed on your computer. These companies do not collect information that can personally identify you, but they may use information about your visits to our website and other websites to measure the effectiveness of ads. We do not disclose any personally identifiable information to these companies. We share aggregate website usage information with third party advertisers and partners for the purpose of effectively targeting our online advertisements. Unless you are previously notified, these advertising companies do not link any online behavior or cookies with other information that can be used to personally identify you, such as your name, address, telephone number or e-mail address, when working with LakeB2B.
These third-party advertising networks also track visitors’ online usage and behavior patterns. These companies may use information about your visits to LakeB2B and other websites in order to provide advertisements on this site and other sites about goods and services that may be of interest to you. The result of these efforts is the creation of an online profile that attempts to predict individual user interests, preferences and purchasing habits. The third-party advertising networks then accordingly customize the advertising content served to users when visiting other websites.
What are your choices regarding Cookies
Most Internet browsers allow users to decide whether to accept cookies and how long to keep them on their hard drive. You may reset your browser to refuse cookies and still use our website, although website access and functionality may be slower and less convenient.
The website https://www.allaboutcookies.org/ offers some helpful information as does the US FTC https://www.consumer.ftc.gov/articles/0042-online-tracking
COLLECTION OF SENSITIVE PERSONALLY IDENTIFIABLE INFORMATION
LakeB2B do not collect or hold sensitive personally identifiable information (“SPI”) associated with certain customers or customers’ clients. To confirm, we do not collect, process or ‘sell’ Financial, Banking, Credit Card, Insurance, Social Security or Passport information. Likewise, we do not process, collect or ‘sell’ information relating to religion, creed, country of origin, race, religion, ethnicity, education, sexuality, disability, educational history, professional history, job performance, age, marital or relationship history.
PRIVACY STATEMENTS UPDATES
Privacy Policy Last Update: June 2020
We may periodically update our privacy policy. Updates will be posted to our website, so please check back for any changes
Changes to Our Privacy Policy:
Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail.
LakeB2B respects your privacy rights and takes this issue seriously, we will fulfill all requests regarding any data we hold on you within all required timeframes.
If you have any questions, comments and requests regarding this privacy policy or our data compliance please contact us:
[email protected] or write to us at the below address:
Attn: Privacy Manager
2710 Media Center Dr. Bldg 6, Ste 120 Los Angeles, CA 90065
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