It’s known that over 44% of marketers today hire third-party resources to see their content marketing through and a good 65% of large enterprises do the same. Setting up your own blog platform and learning to use it can consume a huge chunk of your precious time. Also trying to incorporate the technical skills can prove costly. This is because by the time you learn the skills, you’d have already lost the money as well as the best time to use the expertise. Instead, a better bet would be to spend the same money on hiring already proven expertise.
